Drive Growth with PPC Agency that delivers results

PPC management is an arduous, time-consuming process. But with the right management tools and PPC agency on your side, it can be highly beneficial to your business.

It can be broken down into the following key steps:

Campaign structure
Campaign budgeting
Campaign optimisation

Once your campaign goes live, there are three major areas that must be continuously monitored, analyzed, and improved. These include:

• Ad copy – Ad text creation is a continual process that requires you to produce and test copy in order to find out what is most effective.
• Ad targeting – The initial campaign set-up includes keyword discovery and selection, which helps you determine which keywords and phrases your target audience are likely using. However, you won’t know for sure until your campaign goes live. Ad targeting also takes other factors like location, time, and device into consideration. 
• Landing pages – When a user clicks on your ad, it is now up to your landing page to convert that user into a lead or sale. This area is heavily dependent on ad targeting and copywriting. To get the best results, make sure your landing page is congruent with your ad copy.

PPC advertising is one of the most profitable digital marketing tactics for many businesses and it also has many benefits when compared to other marketing channels. PPC marketing allows you the strategic benefits of targeting your ideal customers and presenting them with exactly the message you want, in exactly the place you need, and paying only when you have their attention. You can them measure their activity to ensure they are converting to make your media spend profitable for your business.

The costs of a Google PPC management campaign depends on whether  1) You have never advertised on Google and require a new AdWords account, 2) You have an inactive AdWords account, or 3) You have an active AdWords account and simply want better results.

If you are opening a new account, you can get $100 Google PPC credit. A full campaign set-up with 24/7 access and monthly reports can cost you anywhere from $700 to $15,000 per month (plus media costs) depending on the package and your specific requirements.   

Launching successful PPC advertising campaigns across websites like Google, Facebook, Instagram, Twitter and LinkedIn is highly specialised and many PPC management services simply don’t have the experience to make it profitable. Many PPC management companies will simply set up your campaign and then conduct minimal optimisations each month. Hiring an agency like Contevo will save you in wasted media spend and give you the best chance of success through our continuous improvement methodology. We work hard every month testing new strategies and scaling high performing tactics to get the most performance from your budget.

To optimise your PPC marketing campaign, we will start with your keyword list. A PPC management agency will usually delete any keywords with a click-through-rate of less than 1% – the company will only bid on keywords that people actively use in their search, and the popularity of certain keywords may change over time. That’s your agency must continue to refine and add to your keyword list. They should also make use of various keyword matching options to minimise the costs.

Moreover, the agency must keep doing A/B testing with ad copy and landing pages. Google doesn’t charge agencies for testing ads, so they can take advantage of this feature to enhance ad copy and improve CTR.

They can also use location targeting so that the ads will only be shown to users in strategic areas in the country. When looking for an PPC agency Melbourne business owners should choose a local PPC company that will help them take advantage of location targeting.

Product Feeds are highly specialised and can be highly profitable once properly segmented and optimised. A simple campaign set up does not work in most cases. Our PPC company will organise your products to be displayed and compared in a unique way, continually optimising for the highest revenue and ROI.