Gym apparel start-up, Strong Lift Wear, was looking to make waves in a highly competitive online market. They needed a digital partner to help them reach an ambitious goal: to become the largest Aussie grown gym apparel brand online. We knew what to do.
SLW needed a partner that understood the entire customer journey in Ecommerce, from brand recognition through to conversion, and then retention and advocacy. The bottlenecks to growth could then be determined across this journey, and improvements put into place where needed to strategically increase the overall amount of revenue and profit.
Starting as a one man business on a Wix drag on drop website, Contevo helped Strong Lift Wear evolve into a multi-store eCommerce store across AU/NZ and North America. Socially, we ran digital campaigns across Facebook, Google AdWords, affiliate networks and electronic direct marketing (eDMs). We worked toward executing an all-inclusive organic and paid search campaign to increase engagement and achieve maximum growth at its most cost-effective.
We had to undertake activities across creative, marketing, acquisition, conversions optimisation and retention which included:
New growth is now going to be focused on expanding new markets, and strengthening our brand presence in our home market.