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Reach The Highest Performing Audiences with our Media Buying Services

Conquer your audience, increase ROI, and eliminate advertising budget bloat by working with a top media buying agency.

With over 15 years of experience in online advertising, Contevo knows what it takes to gain footing in the constantly shifting landscape that is the internet. Our media buying agency makes use of intelligent media planning, trackable metrics, targeted opportunities, and automated technology to create results at justifiable prices.  

As the leading media agency in Melbourne, we are as innovative as the technology we employ, buying and negotiating ad placements that are aligned with your business goals. Our conversion-focused approach to media buying and reliance on data allows us to deliver unparalleled digital solutions.

Some of our recent results.

Trusted by companies of all sizes.

We've helped hundreds of companies generate results with our Media Buying Services

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Media Strategy

A successful media buying strategy is about identifying your target audience and finding ways to reach them to improve conversion rates. We break the media buying process down to actionable steps and put the right metrics in place to maximise spending.

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Media Planning

We get the word out on your products and services by choosing the appropriate media vehicles to get your message across. Contevo identifies marketing problems, requirements, objectives, and solutions, integrating these elements into a cost-effective media plan that has impact.

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Media Buying

Our media buying experts bid on the best media placements and time for your products and services. Not only do we make the initial purchase, we fine-tune the performance of your ad placements throughout, making real time adjustments and making use of tracking metrics so you get your money’s worth.

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We lead you to the future of media buying services by using groundbreaking technology that makes use of data, insight, and algorithms to help you reach the right audience at fair prices.  
Programmatic media buying also lets you purchase ads by impression, guaranteeing that you’ll reach the specific target you have in mind.

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Market Research & Consumer Insight

What makes consumers tick? Contevo offers market research and consumer insight to help you get inside the minds of your target audience. We pinpoint customers, competitors, and market needs and sizes using proven research methods, and determine why consumers behave the way they do. 

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Media Analytics

Our media buying analytics allow us to track metrics in a meaningful manner. This gives you all the information you need to lay down the foundation for a formidable campaign. From the latest data to the biggest trends, we help you see the finer details of your campaign’s performance.


The benefits of working with Contevo for your Media Buying.

Your Ad Campaigns Have Never Looked Better

Contevo is your trusted partner in PPC and media buying in Melbourne. As a frontrunner in digital marketing, we design and execute cost-effective campaigns that result in higher conversion rates. We pull inspiration from traditional marketing principles made relevant for businesses in the 21st century.  

Combining tried-and-tested methods with modern technology, we offer media planning and buying services with the speed and efficiency you’d expect from an established media agency.

We Stand For Continual Learning and Invention

The key to our success is “Continuous Evolution” – two words that inform our business practices and communicate what we stand for as a company. Our media buying experts are constantly thinking of ways to better help you grow your business and increase ROI. The digital marketing solutions we provide grow alongside your business needs.

Since our founding in 2005, we have consistently honed our skills to buck the trend instead of just following it.

From Start Up to IPO in 4 Years.

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From a tiny little company, to what we’ve grown into, having a company like Contevo that can develop with us and help us on that journey has been such a huge help. It’s taken a lot of worry and responsibility off my shoulders. You need partners like that. I’d have no hesitation to recommend Contevo to anyone.

Peter Holton

spectur ltd

Frequently asked questions.

Media buying is the practice of identifying and buying ad placements in traditional and digital media, as well as negotiating the costs of those ad placements. Media buyers also track and monitor the performance of these ads to ensure the best ROI.

There are several pricing models available to media buyers, including 1) Cost per impression (CPM), 2) Cost per click (CPC), and 3) Click per action or conversion (CPA).

Choosing the best pricing scheme depends on your goals, budget, and target audience, among other considerations.

Media agencies bring media buying skills, media planning services, and customer insight to the table. They essentially fulfil the functions of two companies, providing a host of services related to both advertising and marketing when traditionally, advertising agencies delivered advertising services. Today, media and advertising agencies often operate as separate entities.

These agencies now go beyond telling you where and when to place your ads. They have evolved to include multiple efficiencies, such as buying clout, media planning, content development, social media, mobile, and more, in response to digital advancements and the emergence of new channels.  

 Media agencies in the modern age provide strategy and execution to help you leverage digital for your brand’s communications.  They take a holistic approach to media solutions, offering technical know-how and expertise, encompassing the design, development, content, and programming of the final product. 

Media buying is a complex process that involves a great deal of planning, strategising, research, and tracking. It is in your best interest to work with experts who help you avoid wasting precious time and resources.

Working with Contevo lets you utilise our data, technologies, and expertise in order to create the best possible outcome for your campaign.

Budget size and allocation can be determined through market size, target demographic, specific business goals, available resources, and the nature of your company. Investing in PPC, SEO, and media buying makes it easier for potential customers to find you.

Tracking and reporting are crucial to the success of your campaign. We optimise campaigns using a top performing tracking and reporting platform, sophisticated post-buy analyses, and an effective style and frequency of reporting.

Media planning and strategy development covers a series of activities that will help your business identify its marketing problem, formulate winning strategies, set media objectives, and select the right media. It also touches on decisions regarding the delivery of your messages to your target audience.  

When developing strategies, a media agency will take several factors into consideration, such as market segmentation, marketing mix, and target audience behaviours and attitudes, among other things. They will set objectives with regard for reach, coverage, and advertising frequency. They will also compare and select media with the objectives in mind. 

Traditionally, media agencies took charge of identifying and buying ad space for advertising agencies. These days, however, they focus on media planning to help you gain maximum impact and exposure. 

Not only do they help you find the best ad placements and time slots, they also secure better prices. Since they buy ad space in bulk, they are able to negotiate competitive prices for their clients, enabling you to maximise media spending.      

If you’re not sure where to place your ads, or if you’re not satisfied with your current advertising rates, it’s highly advisable to enlist the help of a media agency in Melbourne and Sydney.

A full-service media agency like Contevo has the resources needed to handle all the media and advertising aspects of your business. They cover planning, creativity, production, and innovation. By offering the full spectrum of media and advertising-related services, your partner agency can develop messaging and campaigns that help further your business goals. 

The full-service agency model was developed to surmount the complexities and fragmentation of traditional agency structures. The rise of digital and new channels necessitated integration, and in response, agencies began operating under the full-service model to better assist their clients.   

When working with a full-service media agency, those complexities are made more manageable so that you, as the client, can enjoy seamless experience and maximise ROI.  

Media planning requires a specific skill set that covers both marketing and mass communication. The role is concerned with planning each phase of executing media activities like product launches, promotions, sales push campaigns, and more. 


Successful planning allows clients achieve the desired results and maximise their advertising budget. It helps them determine which platforms or channels to prioritise, and which ones deliver the best ROI. It also enables them to identify the right media mix that can supply a sufficient number of touch points to generate more leads and sales. 

Defining campaign objectives is an important aspect of media planning. To establish these objectives, you have to be clear about what your business is trying to achieve. 

Typically, the objective of a media plan is to come up with the right combination of channels to promote a brand, message, product, or service. This entails market research, budgeting, and identifying your target audience and analysing their inclination to engage with your business. 

Since consumers interact with brands on multiple channels, your media agency should help you reach them at as many touch points as possible, making use of data to deduce the optimum mix of these channels.

Media planners determine which platforms are ideal for advertising the client’s brand, products, and services. They work within media agencies with the goal of getting maximum impact for the client’s advertising campaigns across multiple platforms.

Using a combination of analysis and creativity, they come up with effective strategies that ensure that the campaign will reach the target audience. They apply their knowledge of mass media and communication to help businesses build brand awareness and generate leads and sales.   

To do this, they must have an understanding of your business objectives and advertising strategy. They must also be sensitive to any budget constraints, helping to make the most out of your media spending.

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Valued at $1197