Reach The Highest Performing Audiences with our Media Buying Services

Traditionally, media agencies took charge of identifying and buying ad space for advertising agencies. These days, however, they focus on media planning to help you gain maximum impact and exposure. 

Not only do they help you find the best ad placements and time slots, they also secure better prices. Since they buy ad space in bulk, they are able to negotiate competitive prices for their clients, enabling you to maximise media spending.      

If you’re not sure where to place your ads, or if you’re not satisfied with your current advertising rates, it’s highly advisable to enlist the help of a media agency in Melbourne and Sydney.

A full-service media agency like Contevo has the resources needed to handle all the media and advertising aspects of your business. They cover planning, creativity, production, and innovation. By offering the full spectrum of media and advertising-related services, your partner agency can develop messaging and campaigns that help further your business goals. 

The full-service agency model was developed to surmount the complexities and fragmentation of traditional agency structures. The rise of digital and new channels necessitated integration, and in response, agencies began operating under the full-service model to better assist their clients.   

When working with a full-service media agency, those complexities are made more manageable so that you, as the client, can enjoy seamless experience and maximise ROI.  

Media planning requires a specific skill set that covers both marketing and mass communication. The role is concerned with planning each phase of executing media activities like product launches, promotions, sales push campaigns, and more. 

Successful planning allows clients achieve the desired results and maximise their advertising budget. It helps them determine which platforms or channels to prioritise, and which ones deliver the best ROI. It also enables them to identify the right media mix that can supply a sufficient number of touch points to generate more leads and sales. 

Defining campaign objectives is an important aspect of media planning. To establish these objectives, you have to be clear about what your business is trying to achieve. 

Typically, the objective of a media plan is to come up with the right combination of channels to promote a brand, message, product, or service. This entails market research, budgeting, and identifying your target audience and analysing their inclination to engage with your business. 

Since consumers interact with brands on multiple channels, your media agency should help you reach them at as many touch points as possible, making use of data to deduce the optimum mix of these channels.

Media planners determine which platforms are ideal for advertising the client’s brand, products, and services. They work within media agencies with the goal of getting maximum impact for the client’s advertising campaigns across multiple platforms.

Using a combination of analysis and creativity, they come up with effective strategies that ensure that the campaign will reach the target audience. They apply their knowledge of mass media and communication to help businesses build brand awareness and generate leads and sales.   

To do this, they must have an understanding of your business objectives and advertising strategy. They must also be sensitive to any budget constraints, helping to make the most out of your media spending.