Some business owners may argue that an Apple-esk design is best. The animation of it all is what makes a landing page good. Or maybe the simplistic design of Netflix with just high-resolution background images and concise wordings are the key.
Both are true and untrue. These big brands have it all figured it out. But it doesn’t mean that you should be copying their template. Apple and Netflix succeeded with their landing pages, not because they found the secret formula for websites, but because they used a strategy great digital marketing agencies do… personalisation.
There is no one solution for all brands when it comes to landing page design.
Apple’s website works because gorgeous, sleek animations are what defines their products and services: Technology & Innovation.
Netflix’s minimalistic design with HD images is exactly what they offer: A simple way to watch movies at High Definition.
What we offer at Contevo is just that. Designs that work best for your brand, niche, personality, values and goals.
In summary: A good landing page design is defined by how much it connects visuals with your brand identity and how it’s able to portray credibility as a whole.