01
Sep

5 Google Mobile-First Changes You Need To Know (INFOGRAPHIC)

google-mobile-first-changes-2016

A Google Mobile-First era is upon us. With weekly updates, changes, and new functions to play with, Google’s network has our digital team constantly engaged and active.

It’s not secret – in fact, Google has made strong mention of their Google Mobile-First movement, so frequent changes in this direction are expected. But before we focus on the here and now of mobile-related changes, let’s take, what seems like, a long trip back to the start of this year.

Back in March, Google released one of their biggest display changes yet – they removed ads from the right-hand side and added more ads to the left, above and below organic search results.

INFOGRAPHIC: The Google Mobile-First Changes 2016

google mobile-first changes

To share this Google Mobile-First infographic on your blog or website, please feel free to use the below embed code. 

So…what exactly changed?

Four ads now appear above organic results for ‘highly commercial queries’ (clear intent to purchase) and three ads appear for standard search queries.

Moreover, depending on the search query, the number of organic search results appearing on page one now vary between 7-10 results.

The months following this major change saw a few more changes, including the transition from yellow to green Ad labels. The same green colour as the URLs featured in search result pages.

Although this specific change does not directly support the Google Mobile-First movement, it’s indicative that Google wants text-ads to appear more ‘organic’ amongst other (real) organic search results, in order to improve click-through rates.

 

google mobile-first

 

‘It’s a change nevertheless, and it’s very ‘mobile-first’ orientated.’

 

Fast-forward to the present and there are more and more Google mobile-first changes charging ahead, with some more sleuth than others.

The Google update we’re getting excited about today is not necessarily ‘huge’ or ‘hyped’. It’s a change nevertheless, and it’s very ‘mobile-first’ orientated.

It seems that Google is beginning to roll-out a new view or format for desktop search browsing.

As we mentioned, Google removed right-side ads back in March 2016, however, up until now, this right-side was still being utilised for Google’s Knowledge Panel, which often features business information.

 

Google Mobile-first
Knowledge Panel appearing on the right-side

 

A key feature of the new changes we’re seeing today is the removal of any content on the right-side. The Knowledge Panel has fully migrated to the left side, appearing above text-Ads and organic search results.

google mobile-first knowledge panel
New Style: Google Knowledge Panel on left-side

 

The most major change of all, though? Panel boxes. It’s discreet enough for the user to not notice, but Google has made an effort to pronounce search results, in order to improve user-experience.  

 

google mobile-first shadow boxes
Google search results get pronounced in panel boxes

 

Moreover, these noticeable changes are efforts made to streamline the Google mobile-first modality that they are steadfast in promoting. Another change we have noted is the removal of ‘Images’ in the panel under the search bar on a results page – replaced with ‘Videos’. The magnifying glass has also changed from blue and white to dark grey – a small change but noted. 

 

The message from Google is clear: Mobile is the future of how we interact with digital media.

 

Yes, it’s fair if you hold the view that small changes here and there are not worth mentioning. However, if you take a moment to consider the implication of any update or change, you allow yourself to gain a better understanding of a company’s intentions and direction.

Although this minor change won’t affect your SEO or ranking efforts right now, this one small change will become a big part of the way we consume digital media in the near future.

So start thinking about how your company’s website and content is geared and set up for a mobile-first world.

Not quite sure how your current digital efforts will transport you into the future of digital commerce? Get in touch with us!

Marilyn Koutsonikolas

Marilyn Koutsonikolas

Marilyn is a digital content specialist with a flare for creating ecommerce focussed strategies. Boasting diverse digital production experience of over 5 years, Marilyn has produced work for a variety of industries including MS Australia, Yellow Octopus, and Santa Fe Wridgways. Marilyn’s development of strategic content for a client in the Health and Wellbeing space helped to increase organic traffic to the website by 187%, within 6 months. Marilyn holds a Bachelor of Communications (Public Relations).
Marilyn Koutsonikolas