Skyrocket your business with an experienced Google Ads agency

It’s better to have both. Together, SEO and Google Ads can contribute to a robust digital marketing campaign that delivers long-term results. Having an on-going SEO and Google Ads campaign can help drive traffic to your site, generate more leads and encourage more sales.

Once you reach your targets, your Google Ads consultant will continue to track and tweak your campaign for maximum ROI. There will always be fresh opportunities to target related search terms or promote a new product. Think of your campaign as an on-going, long-term strategy. 

It’s possible for your Google Ads to go live fairly quickly. Once a Google Ads specialist sets up your ads, your business can start generating traffic and conversions. It does take time for a campaign to reach peak performance, which can anywhere from 30 to 90 days.

Once you reach your targets, your Google Ads consultant will continue to track and tweak your campaign for maximum ROI. There will always be fresh opportunities to target related search terms or promote a new product. Think of your campaign as an on-going, long-term strategy. 

Yes, your ad can appear on the first or third page of the search results depending on the outcome of the auction and the amount of competition for the search term you bid on. Google will display your ad wherever it’s relevant.

Your ad can appear in the search results every time a search is entered into Google. Factors that determine the frequency with which your ads are shown include your daily budget, search traffic volume and campaign quality. In most cases, Google will flash your ads intermittently throughout your scheduled running time.

When it comes to Google Ads, many businesses struggle to come up with the best strategy and to optimise their campaigns.Some also find themselves paying more than necessary for keywords. While anyone can set up a PPC campaign, not everyone knows how to develop a strategy that leads to actual conversions and sales.This is why it’s important to work with a Google Ads services provider with experience.

Google AdWords can put your business in front of internet users who are specifically searching for your products and services. These are users who are motivated to learn more about your products or perhaps make a purchase. Google Ads can help give them a nudge in the right direction. Since you only get charged when someone actually clicks on your ad, you’ll be paying for results and not just exposure. It’s a cost-effective way of marketing your business online.

When it comes to Google Ads management, specialists need to keep testing, optimising and enhancing campaigns as part of a continuous process. It really does take time to make observations, test results and tweak your ads until they become even more effective. This takes the guesswork out of campaigns.

A Google Ads manager account lets you run and manage campaigns. It’s possible to link multiple Google Ads accounts with manager so that you can access all of them with a single login. This lets you search and view campaigns through a single, easy-to-navigate dashboard

The cost of Google advertising can vary greatly based on your goals, ad position, targeting, and the competitiveness and quality score for the keyword you’re bidding for. However Google AdWords does make it easier to control your ad spend to make sure you stay within your monthly budget. An experienced Google AdWords specialist can help bring costs down and maximise your ROI.

Cost-per-click (CPC) prices for Google ads typically fall within the $0.05 to $5.00 range. The costs will vary  based on your bidding strategy, which requires you to set a maximum amount that you’re willing to pay. You’re likely to pay more per click if you’re in a highly competitive industry. Certain factors, such as having a higher quality score, can help you pay less than your competitors. You can also reduce PPC costs through audience targeting and bidding for less competitive keywords.

This practice is called  “click fraud”. To prevent this, Google blocks activity from  IP addresses if your competitors are using bots to click on your ads. You shouldn’t be charged for any clicks from a blocked IP address. But if your ad is clicked on manually, it will still count as a normal click with a corresponding charge. You can also manually block clicks from specific IP addresses to prevent competitors from using up your budget