Facebook Jobs Tab: Everything You Need to Know
Over the past 12 months, Facebook has introduced updates and new features, with some movements more sleuth than others. One of these new additions is Facebook Marketplace, which is proving to be a popular space for individuals, or consumers, to sell their unwanted goods. The latest update, which will have businesses exploring new possibilities, is a Facebook Jobs Tab.
Is the Facebook Jobs Tab taking on LinkedIn?
Recently, Facebook has confirmed that they are trialling a new Jobs tab.
A Facebook representative told Techcrunch, “Based on behaviour we’ve seen on Facebook, where many small businesses post about their job openings on their Page, we’re running a test for Page admins to create job postings and receive applications from candidates.”
In a world where a staggering 1.79 billion people are on Facebook – vs 467 million on LinkdIn, businesses can now leverage off Facebook’s existing user data to promote their job listing to a relevant target audience, using likes and interests, age, and location. The way this works is similar to paid functions available to businesses on LinkedIn – except Facebook comes with a daily active user population of more than double.
Where Facebook ‘Jobs’ differ from LinkedIn, is the pre-populated information from the user’s public profile once they have hit the ‘apply now’ button on a job listing. From a users point of view, this makes the application process much quicker than other recruitment websites.
Facebook has made a huge push to further improve business pages and offers a number of new features to benefit them and keep users in general engaged. Besides all the pros associated with the new Jobs tab, Facebook has really just given businesses yet another way to drive more traffic to their business page.
While many users only check over to LinkedIn when looking for a job or updating their resume, Facebook now has the ability to spark interest in applying for a new job as it passes by a user’s daily feed.
Facebook is fast turning into a one-stop-shop for users and businesses alike. Be it customers or now, job seekers, Facebook has created yet another way for businesses to effectively engage with an audience.
If your business doesn’t already use Facebook marketing, we can help!
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