26
Aug

Win at Facebook Ads Strategy With These 5 Awesome Tips

facebook-ads-strategy-tips

In a forever growing digital world, the available advertising options are almost endless, making the decision where to start no easy task. Businesses – be it big or small – like yours are experiencing massive online growth by using effective Facebook ads strategy. Aside from boosting sales conversions and brand awareness, you can also experience an upsurge in lead generation and user interaction.

With about 1.5 billion users on the social media platform – 900 million active users in a day – that’s a wide audience you can tap to expand your business. The best part of this campaign is that you can dictate who you target in terms of age, location, interests, and more. By choosing who you reach, you can ensure that you’re paying to advertise to potential clients and not just random, uninterested audiences.

According to Pew Research Center, 74 percent of adults use social networking sites and 71 percent of this population use Facebook. With Facebook Ads, you can run adverts for under $1 and set your daily or lifetime budget and get real-time insights on how you’re performing online.

So how do you get the very most out of your Facebook ads?

Keep reading to find out!

Facebook ads strategy

 

Facebook Ads Strategy: 5 Killer Tips for Boosting Traffic, Sales, and Leads

Here are some of the Facebook tactics that you can utilise to boost your online performance:


Split Test Images

No matter how confident you are about your ad, it’s always best to test not only your ad but your targeting efforts as well. Each time you create a new campaign, develop alternatives. As an example, at least two images with two different texts which will equate to 4 different ads. Testing your ads will give you an idea of how it will perform and give you insights that will help you tweak your final ad campaign for optimal performance. Testing your Facebook ads strategy before roll out ensures you will boost ad effectiveness


Unique Ads Per Audience

Ads aren’t one-size-fits-all. One of the useful features of ads on Facebook is its option to separate ads per unique target audience. This means advertisers can create different ads and run them to different audiences or the same advert and send to two different audiences to increase targeting performance.


Landing Page Creation

Your Facebook ads strategy would benefit greatly by being connected to landing pages – where you can capture user contact information. Landing pages can also maximise your Facebook ad by allowing you to provide more information on you or your business, the product, or service before asking them to make a purchase. 


Use Facebook Custom Audiences

This is a powerful tool that enables you to specific who to target based on the contact details you have on hand. A Custom Audience is a list created from an existing customer base. You can use unique email addresses, Facebook or Instagram accounts and the like.


Track Conversions and Data Analysis

This is a two-fold step because you will need to first ensure that conversion tracking is set up. You will then need to monitor and optimise your campaign, based on the performance of ad sets and ads. 

 

How have you been managing your social media marketing activities? For more information on how to maximise Facebook Ads strategy, contact Contevo to learn more about our affordable digital marketing and advertising services.

Marilyn Koutsonikolas

Marilyn Koutsonikolas

Marilyn is a digital content specialist with a flare for creating ecommerce focussed strategies. Boasting diverse digital production experience of over 5 years, Marilyn has produced work for a variety of industries including MS Australia, Yellow Octopus, and Santa Fe Wridgways. Marilyn’s development of strategic content for a client in the Health and Wellbeing space helped to increase organic traffic to the website by 187%, within 6 months. Marilyn holds a Bachelor of Communications (Public Relations).
Marilyn Koutsonikolas