Stop Spending Your Marketing Budget On Unmeasurable Media
Digital marketing is the most underutilised lead generation strategies in the building industry. For decades, most property developers have advertised their properties using traditional mass media marketing tactics such as TV, radio, and billboards. These were once great ways to get your message out, but they all have one large drawback. There is no way to accurately measure how much of your marketing dollar actually results in a sale.
Digital marketing changes all of this by creating measurable data around where your leads and sales are coming from. Every cent that you spend is traceable across the entire sales pipeline so that you know exactly how much the sale of a house or apartment is costing you.
It gets even better, now that you have transparent data across your digital marketing efforts, you can now use various testing techniques to continuously improve your cost per lead and cost per sale. This means more sales for you, reaching more people, at a lower price. The more you understand how to target people, the more cost effective it gets.