The six (6) most common types of ecommerce business models include:
Business to business (B2B) – In this model, businesses such as manufacturers and wholesalers transact with each other. The end user is typically not involved.
Business to consumer (B2C) – Businesses sell directly to end users, who can browse their ecommerce sites and place their orders with the retailer shipping the items directly to them.
Consumer to consumer (C2C) – Consumers make contact with one another to sell personal goods and assets such as used clothes, electronics, cars, etc.
Consumer to business (C2B) – A consumer, such as a freelancer or contractor, offers products and services to a business.
Business to administration (B2A) – Businesses provide goods and e-services to government agencies.
Consumer to administration (C2A) – Consumers make payments to authoritative bodies such as the government, government agencies, or public universities in the form of taxes, fines, tuition, etc.