By analysing your current marketing plan, market share and average customer lifetime value, our senior strategists are able to determine which is the most effective method that can ultimately reduce your cost per customer and increase your customer retention rates.
By using a multi-platform approach to reaching your key audience, our Ecommerce experts ensure customer acquisition becomes a solid, replicable process that can be scaled.
Our Ecommerce agency has marketing experts work to convert a higher percentage of site visitors into active customers to ensure that your investment always returns the best results possible.
Determining your most successful products and knowing how to apply this data into your Ecommerce marketing strategy allows us to significantly improve your ROI.
Taking ownership of a growing revenue and return on ad spend can be achieved through Contevo’s Scale Program. This means we work with you on all areas of Ecommerce, including operations, marketing, logistics and platforms.
Our Ecommerce marketing experts and data analysts can tailor a custom solution across a vast number of platforms including Magento, WordPress, Shopify and BigCommerce.
As accredited Shopify and BigCommerce partners, we can help businesses launch using these platforms, or work with growing businesses to move from these platforms to enterprise solutions.
Optimising for conversions is the core to Contevo’s key Ecommerce marketing strategies, and is a constantly evolving process within various platforms.
As the leading Ecommerce agency in Melbourne, our big picture, small detail approach allows us to see the bird’s eye view of your stores challenges to best identify and improve your performance.
From a tiny little company, to what we’ve grown into, having a company like Contevo that can develop with us and help us on that journey has been such a huge help. It’s taken a lot of worry and responsibility off my shoulders. You need partners like that. I’d have no hesitation to recommend Contevo to anyone.
Simply put, an ecommerce marketing company helps ecommerce businesses grow and meet their full potential. Think of your digital agency as an external team that helps you solve ecommerce-related problems and anticipate new ones, effectively nipping them in the bud before they can even begin to disrupt your business.
A digital agency will utilise content, email, paid ads, social media, and ecommerce SEO to drive traffic and increase sales. Their team will bring the technical expertise and outside perspective to help you gain a more objective and complete view of your ecommerce business.
Contevo has more than 15 years’ experience as a digital agency. Get in touch with us today for a consultation.
Ecommerce marketing is the practice of generating sales by building and increasing awareness around an ecommerce site’s offerings.
Though ecommerce comes with numerous benefits for retailers, such as lower overhead costs, automation, and wider reach, it also comes with a lot of competition – the online marketplace is crowded, noisy, and increasingly popular among both buyers and sellers.
Ecommerce merchants must exhaust all digital channels to promote their online stores to prevent the competition from cutting into their profits.
An ecommerce marketing agency utilises digital content, search engines, social media, and email to drive traffic to your online store and get that traffic to convert into actual purchases.
Ecommerce is a platform that lets retailers sell goods to consumers online while digital marketing utilises various online channels that can assist in an ecommerce site’s success.
Ecommerce marketing services are focused on building awareness and driving action towards an ecommerce site to promote its products and encourage business growth. Digital content, social media, paid ads, and search engines offer ecommerce agencies countless opportunities to promote their site.
Ecommerce marketing increases sales and profits through promotional tactics that drive traffic to your ecommerce site, converting traffic into paying customers, and retaining paying customers after they’ve made a purchase.
These tactics can be used to promote your entire ecommerce site or individual products and promotions.
Ecommerce marketing also gives you the opportunity to upsell, or sell customers a more premium (and more expensive) product than what they initially considered purchasing.
For many online retailers, upselling is more cost-effective than snagging a net new customer.
An effective ecommerce marketing strategy also leads to fewer abandoned carts as it allows you to address any hesitation that the customer might have about their purchase. Common tactics include email reminders and incentives like discounts or free shipping.
But aside from generating sales, effective ecommerce marketing also helps build brand awareness and customer loyalty in a competitive and crowded online market. An ecommerce agency can show you how to gain the intangible and long-term benefits of ecommerce marketing.
The six (6) most common types of ecommerce business models include:
Business to business (B2B) – In this model, businesses such as manufacturers and wholesalers transact with each other. The end user is typically not involved.
Business to consumer (B2C) – Businesses sell directly to end users, who can browse their ecommerce sites and place their orders with the retailer shipping the items directly to them.
Consumer to consumer (C2C) – Consumers make contact with one another to sell personal goods and assets such as used clothes, electronics, cars, etc.
Consumer to business (C2B) – A consumer, such as a freelancer or contractor, offers products and services to a business.
Business to administration (B2A) – Businesses provide goods and e-services to government agencies.
Consumer to administration (C2A) – Consumers make payments to authoritative bodies such as the government, government agencies, or public universities in the form of taxes, fines, tuition, etc.
According to Statista, the biggest online shopping categories in Australia for 2019 were clothing, electronics and media, toys, furniture, and food and personal care. Fashion was the ecommerce market’s largest segment with a market volume of about USD$7.6 billion.
Online shopping has come a long way in Australia – Inside Retail reports that the country reached a tipping point for online retail in February 2020, emphasising the need for ecommerce agencies in Australia. Melbourne postcodes were among the first to undergo online shopping trials with retail giant Coles 21 years prior. Today, Coles has a Customer Fulfillment Centre (CFC) in the city.
Ecommerce simply refers to the practice of buying and selling goods over the internet. It allows for direct transactions to take place between buyers and sellers. These online transactions typically involve fund transfers and data exchange.
It comes with many advantages for retailers, such as global reach, lower transaction costs, automation, and faster communication with customers.
Buyers, for their part, enjoy the convenience, variety, and quick delivery options that ecommerce provides. According to MerlinFX, 55% of Aussies think that online shopping offers lower prices and 53% of their online purchases are made in ecommerce sites that they perceive as reliable local brands.
An ecommerce site can serve many purposes, but its primary aim is to generate a profit for retailers. It serves as a virtual store where customers can discover your products, fill their carts, and make purchases.
Ecommerce is also meant to make things easier for both the buyer and seller – since much of the process is automated, such as chat response, it makes online shopping a breeze for customers who live far from physical stores, or who may not have the time to shop in-store.
For sellers, an ecommerce site allows them to operate 24/7, eliminating the need for physical stores, large numbers of staff, and store equipment.
Ecommerce has its advantages and disadvantages. The good news is that it allows retailers to expand operations and reach a bigger customer base while eliminating the costs of maintaining a physical store.
And since you’re not confined to limited shelf space, you can stock as many items as your resources permit. Though you will still require a storage unit for inventory, it is generally cheaper to rent storage space than retail space.
It also makes it easier for you to communicate and stay in touch with customers. For example, capturing contact information, such as email or mobile number upon checkout, lets you send customers automated emails informing them of discounts, promos, and new products.
Ecommerce also offers convenience to buyers who do not live in urban areas, or who may not have access to physical stores.
Yes, Ecommerce SEO can potentially boost your ecommerce site’s profitability. For most businesses, organic search ranks among their top revenue sources, with Google delivering the majority of profit-producing traffic.
Moreover, search plays an integral role in Australian consumers’ decision-making process – the annual Salmat Marketing Report (SMR) found that search engines took the lead among 23 channels that Aussie consumers rely on to make purchase decisions, with 49% placing search above recommendations from their family and friends (46%).
That means neglecting to invest in Ecommerce SEO puts you at risk of not being visible to consumers at crucial points of their buying journey. And when you aren’t visible on the SERPs, fewer consumers know about your ecommerce site – as a result, you miss out on sales and this slows your growth.
Including SEO in your ecommerce strategy, on the other hand, helps you expand sales and revenue.
Likewise, Ecommerce SEO makes you less reliant in paid ads, offering a more cost-effective way to increase sales and profit, though of course it would suit most retailers to use both SEO and pay per click (PPC) advertising for a well-rounded ecommerce SEO strategy.