In 2014, Google reported that they received more than 4 million search queries per minute. That’s not all. In the same time, Instagram users post more than 220,000 new photos, there are 300,000 new tweets, 50,000 new Apple Store apps downloaded and 2.5 million pieces of content shared on...
Instagram ad revenue is said to reach $2.81 billion USD by 2017. That’s almost 10% of Facebook’s annual profit. That’s a lot of money and a lot of ads. This is why we’ve created this blog about Instagram advertising that you need to know about for your business. Previously,...
Businesses have complemented traditional marketing tools with social media strategies to grow their business. Social media is cost-effective and enables any business to reach out to a bigger and broader market in ways that would not have been possible decades ago. Recognising its importance as a marketing tool is...
There’s a bit of a confusion around SEO and content marketing. While many people continue to think of SEO and content marketing as two different strategies, others believe that content marketing does away with the need for SEO. But how can content marketing overtake SEO when neither can be...
With over 90% of Instagram’s 300 million users under the age of 35, marketing on the platform is a little different to other digital media. Unlike Google AdWords or Facebook Advertising, it’s not simply a matter of writing some snappy copy and putting an advertising spend behind a handful...
Many organisations struggle with digital marketing because of a misguided impulse to work on various strategies independently of one another instead of seeing it as one big strategic process. This often leads to a disjointed, ineffective effort that’s simply all over the place. Companies then begin to question if...
If you’re fairly new to the pay per click (PPC) arena, or are just getting back into the scene after being away for a period, mastering the many intricacies (and new features) can be a nightmare. Anyone can set up a PPC campaign and get clicks. The questions is,...
After evaluating your current digital marketing strategy, you’ve come to the conclusion that you need expert help with your SEO initiatives. If you don’t have the resources (or the time) to build an in-house SEO team, you could opt to partner with a digital marketing agency. Finding an...
Stop Spending Your Marketing Budget On Unmeasurable Media Digital marketing is the most underutilised lead and sales generation strategies in the building industry. For decades, most property developers have advertised their properties using traditional mass media marketing tactics such as TV, radio, and billboards. These were once great ways...
Not all websites are created equal. There are websites that have defied trends and continue to maintain a high page rank on Google despite not being search engine optimised and not having sufficient backlinks. If you have personally witnessed such cases and have been mystified as to why they’re...