Digital Marketing Blog

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  • 09
    Oct

    Here’s Some Important Things You Need To Know About SEO and Content Marketing

    In 2014, Google reported that they received more than 4 million search queries per minute. That’s not all. In the same time, Instagram users post more than 220,000 new photos, there are 300,000 new tweets, 50,000 new Apple Store apps downloaded and 2.5 million pieces of content shared on...

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  • 21
    Sep

    How To Gain an Instagram Following That Double Taps

    Instagram ad revenue is said to reach $2.81 billion USD by 2017. That’s almost 10% of Facebook’s annual profit. That’s a lot of money and a lot of ads. This is why we’ve created this blog about Instagram advertising that you need to know about for your business. Previously,...

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  • 15
    Aug

    5 Ways To Be a More Efficient Social Media Marketer

    Businesses have complemented traditional marketing tools with social media strategies to grow their business. Social media is cost-effective and enables any business to reach out to a bigger and broader market in ways that would not have been possible decades ago. Recognising its importance as a marketing tool is...

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  • 08
    Jul

    SEO and Content Marketing: Why They Should Be Implemented Together

    There’s a bit of a confusion around SEO and content marketing. While many people continue to think of SEO and content marketing as two different strategies, others believe that content marketing does away with the need for SEO. But how can content marketing overtake SEO when neither can be...

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  • 22
    Jun

    Instagram Advertising and Demographics: What You Need To Know

    With over 90% of Instagram’s 300 million users under the age of 35, marketing on the platform is a little different to other digital media. Unlike Google AdWords or Facebook Advertising, it’s not simply a matter of writing some snappy copy and putting an advertising spend behind a handful...

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  • 08
    May

    3 Vital Elements of a Successful Content Marketing Strategy

    Many organisations struggle with digital marketing because of a misguided impulse to work on various strategies independently of one another instead of seeing it as one big strategic process. This often leads to a disjointed, ineffective effort that’s simply all over the place. Companies then begin to question if...

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  • 18
    Apr

    10 Signs You Need Help Managing Your PPC Campaigns

    If you’re fairly new to the pay per click (PPC) arena, or are just getting back into the scene after being away for a period, mastering the many intricacies (and new features) can be a nightmare. Anyone can set up a PPC campaign and get clicks. The questions is,...

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  • 22
    Mar

    9 Critical Questions To Ask When Looking For An SEO Partner

    After evaluating your current digital marketing strategy, you’ve come to the conclusion that you need expert help with your SEO initiatives. If you don’t have the resources (or the time) to build an in-house SEO team, you could opt to partner with a digital marketing agency.   Finding an...

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  • 23
    Feb

    Essential Digital Marketing Strategies for Builders and Property Developers

    Stop Spending Your Marketing Budget On Unmeasurable Media Digital marketing is the most underutilised lead and sales generation strategies in the building industry. For decades, most property developers have advertised their properties using traditional mass media marketing tactics such as TV, radio, and billboards. These were once great ways...

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  • 18
    Jan

    5 Reasons Why Websites Rank High on Google With No SEO

    Not all websites are created equal. There are websites that have defied trends and continue to maintain a high page rank on Google despite not being search engine optimised and not having sufficient backlinks. If you have personally witnessed such cases and have been mystified as to why they’re...

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