Digital Marketing Blog

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  • 11
    Mar

    How To Setup Google Tag Manager and Analytics Goal Tracking for Social Media

    So how are your social media efforts tracking? What do you mean? Like…likes?! We’re not talking about ‘likes’, we’re talking traffic, impressions, click-through-rate, and conversions. In the digital age, every marketing activity you allocate time to needs to integrate and be driven by data. If you own a website...

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  • 02
    Mar

    Canvas: Facebook’s Swift New Storytelling Tool

    The new ‘like’ options and recent user interface update on the Facebook mobile app may have woken the hungry beast within you, but really…it’s only a small taste of times to come. As the leading social network on the planet, there is a huge expectation on Facebook to continuously...

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  • 22
    Feb

    Instagram: #Hacks to Grow your Following through Strategic Interaction

    You have it downloaded, it’s pretty and glossy with nice filters, and you’re beginning to think you’re an insta(nt) sensation with your 11 like #average. Take a moment to pause, check your Fitbit, and consider the bigger picture – Instagram is one of the fastest growing online social communities,...

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  • 17
    Feb

    Case Study: Optimising Online Paid Advertising for PPost

    PPost is a Sydney based, website and mobile application that offers a peer-to-peer (P2P), local postal service. They approached Contevo looking to utilize online paid advertising to take their business to the mass market with a highly targeted and cost-efficient campaign. PPost’s  main pain points  were their incredibly high cost-per-click...

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  • 11
    Feb

    Measuring Social Media with Google Analytics

    This post was originally published on Power Retail. So how are your social media efforts tracking? We’re not talking about ‘likes’, we’re talking conversions and actual sales resulting from social media interactions. Every marketing activity you allocate time and budget to needs to be measurable and driven by data...

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  • 05
    Feb

    Facebook 360 Video: The Low-Down

    Have you pressed play on an over-hyped video on Facebook recently? Well if you failed to inch left, right, up, or down, you would have missed the amazement of Facebook 360 Video. This is new(ish) technology to us digital marketing folk, and we’re getting super excited about it like...

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  • 25
    Jan

    How To Get The Most Out Of Your Digital Marketing Agency

    After a couple months of calling around, gathering information, and meeting, you have finally found a digital marketing agency to take charge of your business and get you real results (Revenue$!$!!). There is every possibility that you want to sign a contract, throw some money on the table, and...

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  • 22
    Jan

    Instagram Advertising for E-Commerce. Will It Be An Effective Marketing Channel?

    This post was originally published on Power Retail. If you look across to your smartphone apps, we are willing to bet that you will stumble upon a glossy square camera called Insta. You’re not alone. Instagram has amassed more than 400 million users worldwide and 5 million users in...

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  • 31
    Dec

    6 Ways To Double Your Productivity in 2016

    Some days you are spinning your wheels,  while on others you are a freaking rockstar, getting done what would normally take you a week. What’s the difference? How could you make every day a stand-out like that? The actual formula will be slightly different for everyone, but let’s take...

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  • 24
    Oct

    9 Ways To Drive More Social Media Traffic To Your Website Without Paid Advertising

    In the age of shorter attention spans and the constant search for the next trending or viral post, it’s harder to grab and retain Netizen attention.  And if you want to drive them to your website, posting updates with links on your social media accounts won’t be enough. These...

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