Contevo's Digital Marketing Blog

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How to Organise Facebook Ad Campaigns

At the very top level, you have the notion of Social Media Marketing – and within that, you have Facebook Ad campaigns. But when we delve further into Facebook ads, the core success of these…
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Instagram Paid Partnerships To Add More Transparency

Instagram recently announced the trial launch of a new scheme to more explicitly denote a “paid partnership” among influencers using the social media app. Influencers refer to the many celebrities and self-made users who promote…
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How To Use Accelerated Mobile Pages (AMP) For Ecommerce

AMP, a neat acronym which stands for Accelerated Mobile Pages. For those who have never come across the term, AMP is an open-source project, created by Google in late 2015. This initiative aims to “make the…
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Google’s Fred Update: How To Avoid Losing Organic Traffic

If you’re wondering: “Who is Fred?” And, “Why is Fred coming after my rankings?” It’s time to stop fretting because we’ve got the down-low on this most recent Google algorithm update. Google’s Fred came about…

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