Digital Marketing Blog

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  • 16
    May

    Digital Marketing: 50 Terms You Need To Know

    Digital marketing is no longer a branch of traditional marketing, it’s an entire full-bloomed tree that’s growing – fast. First up, this is a judgement-free zone. So, if you have stumbled across this list feeling unsure of yourself, stop that sort of thinking right now! You probably know more...

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  • 12
    May

    SEO Management: Tactics To Ensure A Page 1 Rank

    SEO management isn’t just about planning and executing. You need to consider every single detail of the events occurring in the digital landscape. As we creep closer to the Google Penguin 4.0 update, we’re noticing more and more scattered clues being left around. If you’ve been paying very close...

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  • 11
    May

    Twitter Advertising: New Ad Groups To Optimise Your Campaigns

    For some time, Twitter advertising has catered to small-large business models with affordable pay-per-click advertising options. Marketers communicate to different people differently, and they need to send targeted messages to the right users at the right moment. Twitter has allowed marketers to easily manage hundreds of ad campaigns by...

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  • 06
    May

    3 Tactics To Close The Gap In Your SEO Strategy

    SEO strategy has evolved dramatically over the past few years. More than just content generated simply for gaining online traction and maximising the number of hits from search engines, an SEO strategy now needs to be informative, engaging and of a high quality in its own right.

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  • 04
    May

    Facebook Messenger Updates For Business

    We live in a world where social interaction is almost limited to Facebook messenger. It’s easy, quick, and allows us to adapt from friendship to family groups. We’re willing to bet on the fact that there is a Facebook messenger notification waiting on your smartphone right now. This is...

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  • 02
    May

    PPC Services Case Study: GetWorkwearDirect.com

    GetWorkwearDirect.com are an online retailer of workwear and accessories for the trade and hospitality industries. When they approached Contevo in early October 2015, they were seeking a solution that would increase traffic, conversions, and return purchase behaviour. During our initial audit of their website, we found that getworkweardirect.com had...

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  • 26
    Apr

    Google’s Mastermind Manual Action Penalties For Bloggers

    Google is the ultimate digital powerhouse, a governing body that works to deliver relevant information and promote businesses to users. If your day-to-day online practice is within regulations, your relationship with Google is probably rock-solid. But if you step out of the white line…you may just find yourself in...

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  • 04
    Apr

    The Facebook Pixel: Getting Set Up With Conversion Tracking

    If you’re a veteran when it comes to Facebook advertising you will know that keeping track of all your conversion tracking pixels can be a bothersome task, and at times…downright messy. But let’s face it, there is a reason behind all that mess. The two existing pixels: the Conversion...

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  • 22
    Mar

    New Instagram Algorithm: What You’ll See On Your Feed

    Facebook’s current algorithm highlights posts that it thinks you’d be interested to see and hides the rest – even the posts that you may want to see. Now, the sister company, Instagram, is about to implement a similar algorithm. Instagram announced the big news in a blog post last...

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  • 18
    Mar

    How To Create a Social Media Dashboard in Google Analytics

    If you’re looking to quickly achieve key social media KPI’s, a social media dashboard in Google Analytics may be the next step for you.  You will be able to distinguish the overall value of social media marketing by setting up a social media marketing dashboard within Google Analytics. UTM...

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