Digital Marketing Blog

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  • 23
    Nov

    9 Micro-Influencer Statistics (No. 4 Will Seriously Surprise You!)

    It’s no secret that businesses have long been partnering up with social media influencers as an effective means of marketing. In a world where 70% of consumers consult social media before making buying decisions, it’s clear why brands are jumping on the influencer band waggon. However, due to recent...

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  • 18
    Nov

    The Multi-Device Path to Purchase: How To Optimise Your Strategy

    Digital penetration is increasing more than ever before. Consumers have a mental checklist they need to consult before they commit to any online purchase. With busier lives and a faster, more mobile world, the majority of consumers are constantly moving from one stimulus to the next. With every turn,...

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  • 08
    Nov

    Facebook Jobs Tab: Everything You Need to Know

    Over the past 12 months, Facebook has introduced updates and new features, with some movements more sleuth than others. One of these new additions is Facebook Marketplace, which is proving to be a popular space for individuals, or consumers, to sell their unwanted goods. The latest update, which will...

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  • 05
    Nov

    How To Recover Lost Ecommerce Sales With Facebook Remarketing

    The consumer journey is experiencing radical changes as behaviours shift with developing mobile technologies. With these changes come challenges. Cart abandonment rate is a colossal challenge, which, at times, is ignored. The truth of the matter is that cart abandonment equals a tremendous amount of lost eCommerce sales, so...

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  • 02
    Nov

    Here is How Instagram Shopping Will Change Your Community

      There are times when the likes of Facebook and Google come out with new and unexpected updates that throw a spanner in the works. Instagram Shopping is more a natural progression than a radical change, but it’s a seriously cool change, so by no means are we going...

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  • 31
    Oct

    Google Penalties to be Handed Out for This 1 Thing

    As more and more people are using their smartphones to access the internet, Google is continuously striving to create a Mobile-First environment, introducing changes to enhance the user’s mobile experience. If websites fail to comply with these changes, it could result in  some serious Google Penalties.  So if your...

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  • 29
    Oct

    These Secret Facebook Services Will Blow Your Mind

    There are specific, and we suspect – secret Facebook services that you are yet to hear about, well…until today. This is by no means a conspiracy theory. It’s more like a thorough investigation of the evidence, which is widely available. Following a Facebook stalk of Facebook, we’ve not only...

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  • 21
    Oct

    Facebook Marketplace: What It Really Means For Local Ecommerce

    Facebook Marketplace is the recently launched app from the social networking powerhouse. Before you wrap your head around the premise of Facebook Marketplace, it’s important to drift your mind back to the introduction of buying and selling in Facebook groups. For some time now, several Facebook groups have existed...

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  • 08
    Sep

    Google Vs Bing: Breakdown of Search Engine Algorithms

    Google Vs. Bing. It’s a statement we get thrown at us quite often. When it comes to content marketing or SEO, we all want to ensure that the content we create is engaging, evergreen, and effective in helping our webpages rank high on search engines. It is undeniable that Google...

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  • 02
    Sep

    New Instagram Update Gets Us Closer To Content

    A lot like it’s big brother, Facebook, Instagram has had us on our toes this year with a new logo, algorithm update, Stories, Insights, and Instagram for business. This new Instagram update is undeniably as big as any of the aforementioned. It’s been a long time coming – 5 years to...

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