Contevo's Digital Marketing Blog

Smart Niching: A Guide to SEO for Niche Markets

“You can’t be everything to everyone, so stop trying” may sound old and tired, but there’s more to this platitude than its retweetable quality. Anyone who caters to a niche market knows just how powerful…

Facebook Shops: How to Use This Social Ecommerce Tool For Sales

Facebook has rolled out Shops, a social commerce tool meant to help small businesses and specialty retailers bring their products online. From a quick and painless onboarding process to a relatively low processing fee, find…

Mastering the Pivot: When & How to Revise Your Digital Strategy

Building resilience isn’t just about survival – it’s about thriving in a cut-throat and ever-changing business landscape. Whoever is able to pivot their digital strategy quickly and effectively in response to crises has the competitive…

What You Need to Know About Google Image Extensions

Create more compelling ads when you make Google Image Extensions a part of your campaign. Here’s what you need to know about this extension and how to make it work for your ad groups. Out…

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