Contevo's Digital Marketing Blog

Outshine your Competitors even in a Saturated Niche

What makes your business, not only different, but better than the rest in your niche? And what can you do to increase your chances of getting picked by wandering consumers rather than the competition? In…

The Power of Personality in Branding | Key Benefits Explained

How do you determine when a person is likeable or not? Setting aside racial discrimination, religious beliefs, and other nitty-gritty antics, the defining aspect a person has that shapes the way people perceive them is…

The Nike Ad Paradox: Why Big Brand Video Ads don’t work for SMBs

We’ve seen them all before. Nike, Coca Cola, Louis Vuitton, you name it. Putting out high-quality video ads that are probably worth more than a Tesla. With these multi-billion dollar companies basically running the world…

Copy vs. Design: Which is better for your conversion rate?

This quick-ish read is a collaboration (argument?) between graphic designers and copywriters who just can’t come to a conclusion on whether copy or design converts better in a landing page… until we did, at the…

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