Digital Marketing Blog

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  • 16
    Nov

    Adwords Vs. Facebook PPC

      You’ve only got so much in your marketing kitty, so how do you choose where to spend those dollars when deciding between Google Adwords and Facebook advertising? Before we get into the slightly more technical bit, there is one key difference between these channels it is critical to...

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  • 02
    Nov

    How to boost ecommerce sales this holiday season

    The holiday season is the best season for ecommerce sales worldwide.   Christmas is the best shopping season, which for many begins on Black Friday. While this is traditionally a US-based shopping day,  ecommerce sales mean this marketplace is now worldwide.  Last year, Cyber Monday was the biggest online shopping day ever...

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  • 12
    Oct

    How To Nail Goal Tracking For Your Ecommerce Store

    Most ecommerce businesses understand the importance of setting up goals in Google Analytics. However, many businesses also end up setting just basic goals like “sales” and “cart audience” While that is a good start, a thriving ecommerce business needs to understand their user journey at different touch points to...

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  • 05
    Oct

    How to generate serious sales with Instagram Ads

    Instagram ads are the latest millionaire makers. Instagram has taken the photo-sharing, social media community by storm. Since launching in 2010 and becoming acquired by Facebook in 2012, Instagram has experienced explosive growth and incredible worldwide popularity with 80% of users living outside the US. While most Instagram users...

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  • 20
    Sep

    How To Generate Sales With Influencer Marketing

    Influencer marketing is one of the hottest buzz words around. All types of brands from all over the world are using influencer marketing to promote their products. According to a survey, 84% of marketers plan to create at least one influencer marketing campaign in next 12 months. Why? Because...

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  • 08
    Sep

    5 Reasons Why Your AdWords Campaign Has Poor ROI

      As of July 2017, Google owns a massive 81.12% market share. It is undoubtedly the leading search engine. Things aren’t much different in Australia where Google’s market share is well over 90% for past several years consistently.     This is what makes Google’s ad network, AdWords, the number...

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  • 31
    Jul

    How To Drive Online Sales with Pinterest Advertising

    Pinterest advertising is the quiet achiever of social media marketing and we haven’t even begun to scratch the surface. We think of Pinterest as beautifully structured digital image boards, a place you might go to find a new recipe or room decor idea, but there is far more potential...

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  • 25
    Jul

    Social Media Tips: How To Nurture Your Facebook Community

    You’re here because you know that social media is an effective and free way to communicate with your customers and followers of your brand. Maybe you’ve been on Facebook for quite some time already, but the ever changing algorithms are making it harder and harder for you to reach...

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  • 18
    Jul

    Keyword Research Strategy: Google Search Console and Ahrefs

    The best SEO strategy is one that clearly defines which key terms, words and phrases you need to use in order to help your reader find exactly the kind of content they’re seeking. And that process starts with a keyword research strategy.  Keyword research allows us to identify which...

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  • 12
    Jul

    139 Global Instagram Statistics and Facts 2017 [Infographic]

    As enthusiastic Instagram advertisers (and users), we’re always hungry to get our hands on the most recent user-centric Instagram statistics. So, it was only natural for us to get excited when data on the popular photo-sharing app was compiled and neatly presented to us. Earlier this year, our friends over...

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