Digital Marketing Blog

Contevo > Digital Marketing Blog
  • 29
    Mar

    Shopify Vs. BigCommerce – Which Is Best?

      It’s a challenging task to choose the right e-commerce platform for your store. The two leading e-commerce solutions, Shopify and BigCommerce, might confuse you because there isn’t any clear-cut winner when it comes to features, pros, and cons. You need to make your choice based on your objectives,...

    Read More
  • 06
    Mar

    How to Have the Best ECommerce Site

      “Content precedes design. Design in the absence of content is not design, it’s decoration.”  – Jeffrey Zeldman, Zappos   Apple has shown us that when you design something well, user engagement and then profit will follow. Yet for all the time and effort devoted to designing great products,...

    Read More
  • 26
    Feb

    Why Video Marketing Is a Smart Strategy

      Using video to market your product is one of the smartest things you can do as an online retailer right now. Video marketing in ecommerce works for one simple reason – it’s more human.   We’re not talking about big budget ads, just simple and informative product highlights...

    Read More
  • 31
    Jan

    High converting Facebook campaign secrets

      Not all Facebook ad campaigns are created equal so how do you ensure that yours is going to be a high converting facebook ad campaign? We’re skipping the hype and getting down to the nuts and bolts of how you can run a hugely successful Facebook ad campaign...

    Read More
  • 16
    Nov

    Adwords Vs. Facebook PPC

      You’ve only got so much in your marketing kitty, so how do you choose where to spend those dollars when deciding between Google Adwords and Facebook advertising? Before we get into the slightly more technical bit, there is one key difference between these channels it is critical to...

    Read More
  • 02
    Nov

    How to boost ecommerce sales this holiday season

    The holiday season is the best season for ecommerce sales worldwide.   Christmas is the best shopping season, which for many begins on Black Friday. While this is traditionally a US-based shopping day,  ecommerce sales mean this marketplace is now worldwide.  Last year, Cyber Monday was the biggest online shopping day ever...

    Read More
  • 12
    Oct

    How To Nail Goal Tracking For Your Ecommerce Store

    Most ecommerce businesses understand the importance of setting up goals in Google Analytics. However, many businesses also end up setting just basic goals like “sales” and “cart audience” While that is a good start, a thriving ecommerce business needs to understand their user journey at different touch points to...

    Read More
  • 05
    Oct

    How to generate serious sales with Instagram Ads

    Instagram ads are the latest millionaire makers. Instagram has taken the photo-sharing, social media community by storm. Since launching in 2010 and becoming acquired by Facebook in 2012, Instagram has experienced explosive growth and incredible worldwide popularity with 80% of users living outside the US. While most Instagram users...

    Read More
  • 20
    Sep

    How To Generate Sales With Influencer Marketing

    Influencer marketing is one of the hottest buzz words around. All types of brands from all over the world are using influencer marketing to promote their products. According to a survey, 84% of marketers plan to create at least one influencer marketing campaign in next 12 months. Why? Because...

    Read More
  • 08
    Sep

    5 Reasons Why Your AdWords Campaign Has Poor ROI

      As of July 2017, Google owns a massive 81.12% market share. It is undoubtedly the leading search engine. Things aren’t much different in Australia where Google’s market share is well over 90% for past several years consistently.     This is what makes Google’s ad network, AdWords, the number...

    Read More