Digital Marketing Blog

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  • 18
    Dec

    Are You Wasting Your Digital Advertising Spend?

      We live in the lavish comfort of a fully modernised lifestyle. Everywhere we go, there’s always an endless variety of choices that help us achieve our daily tasks and work more conveniently and efficiently. The reign of digital technology has pushed businesses to dive into the fishing sport...

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  • 05
    Dec

    Facebook Ads Best Practices of 2019 – The Ultimate Guide

    Let’s get right at it – Facebook is without a doubt, the most popular social network on the planet. With over 1.23 billion active daily visitors and 2.27 billion active monthly users, Facebook has marked itself as the leading social media platform in the world. Australia contributes to a...

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  • 23
    Jun

    The Future of Australian eCommerce – Pt 2

      The Australian ecommerce space has been moving at an ever-increasing pace year on year. Ecommerce revenue hit $10.61M in 2017 and Australian ecommerce market revenue is expected to show an annual growth rate of 9.3% (2017 to 2022) crossing $16.55M by 2022. If they haven’t before, Australian businesses...

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  • 26
    May

    The State of Australian eCommerce 2018

    Australian e-commerce is rapidly evolving as we fall further in love with online buying. As many as 4.6 million Australians accessed Amazon US in October 2017. Amazon US ranked second in terms of unique visitors, whilst Woolworths was visited by 6.7 million Australians.     Statista estimates that Australian...

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  • 29
    Apr

    Shopify Vs. BigCommerce – Which Is Best?

      It’s a challenging task to choose the right e-commerce platform for your store. The two leading e-commerce solutions, Shopify and BigCommerce, might confuse you because there isn’t any clear-cut winner when it comes to features, pros, and cons. You need to make your choice based on your objectives,...

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  • 06
    Mar

    How to Have the Best ECommerce Site

      “Content precedes design. Design in the absence of content is not design, it’s decoration.”  – Jeffrey Zeldman, Zappos   Apple has shown us that when you design something well, user engagement and then profit will follow. Yet for all the time and effort devoted to designing great products,...

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  • 26
    Feb

    Why Video Marketing Is a Smart Strategy

      Using video to market your product is one of the smartest things you can do as an online retailer right now. Video marketing in ecommerce works for one simple reason – it’s more human.   We’re not talking about big budget ads, just simple and informative product highlights...

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  • 31
    Jan

    High converting Facebook campaign secrets

      Not all Facebook ad campaigns are created equal so how do you ensure that yours is going to be a high converting facebook ad campaign? We’re skipping the hype and getting down to the nuts and bolts of how you can run a hugely successful Facebook ad campaign...

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  • 16
    Nov

    Adwords Vs. Facebook PPC

      You’ve only got so much in your marketing kitty, so how do you choose where to spend those dollars when deciding between Google Adwords and Facebook advertising? Before we get into the slightly more technical bit, there is one key difference between these channels it is critical to...

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  • 02
    Nov

    How to boost ecommerce sales this holiday season

    The holiday season is the best season for ecommerce sales worldwide.   Christmas is the best shopping season, which for many begins on Black Friday. While this is traditionally a US-based shopping day,  ecommerce sales mean this marketplace is now worldwide.  Last year, Cyber Monday was the biggest online shopping day ever...

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