It’s a challenging task to choose the right e-commerce platform for your store. The two leading e-commerce solutions, Shopify and BigCommerce, might confuse you because there isn’t any clear-cut winner when it comes to features, pros, and cons. You need to make your choice based on your objectives,...
“Content precedes design. Design in the absence of content is not design, it’s decoration.” – Jeffrey Zeldman, Zappos Apple has shown us that when you design something well, user engagement and then profit will follow. Yet for all the time and effort devoted to designing great products,...
Using video to market your product is one of the smartest things you can do as an online retailer right now. Video marketing in ecommerce works for one simple reason – it’s more human. We’re not talking about big budget ads, just simple and informative product highlights...
Not all Facebook ad campaigns are created equal so how do you ensure that yours is going to be a high converting facebook ad campaign? We’re skipping the hype and getting down to the nuts and bolts of how you can run a hugely successful Facebook ad campaign...
You’ve only got so much in your marketing kitty, so how do you choose where to spend those dollars when deciding between Google Adwords and Facebook advertising? Before we get into the slightly more technical bit, there is one key difference between these channels it is critical to...
The holiday season is the best season for ecommerce sales worldwide. Christmas is the best shopping season, which for many begins on Black Friday. While this is traditionally a US-based shopping day, ecommerce sales mean this marketplace is now worldwide. Last year, Cyber Monday was the biggest online shopping day ever...
Most ecommerce businesses understand the importance of setting up goals in Google Analytics. However, many businesses also end up setting just basic goals like “sales” and “cart audience” While that is a good start, a thriving ecommerce business needs to understand their user journey at different touch points to...
Instagram ads are the latest millionaire makers. Instagram has taken the photo-sharing, social media community by storm. Since launching in 2010 and becoming acquired by Facebook in 2012, Instagram has experienced explosive growth and incredible worldwide popularity with 80% of users living outside the US. While most Instagram users...
Influencer marketing is one of the hottest buzz words around. All types of brands from all over the world are using influencer marketing to promote their products. According to a survey, 84% of marketers plan to create at least one influencer marketing campaign in next 12 months. Why? Because...
As of July 2017, Google owns a massive 81.12% market share. It is undoubtedly the leading search engine. Things aren’t much different in Australia where Google’s market share is well over 90% for past several years consistently. This is what makes Google’s ad network, AdWords, the number...