As of July 2017, Google owns a massive 81.12% market share. It is undoubtedly the leading search engine. Things aren’t much different in Australia where Google’s market share is well over 90% for past several years consistently. This is what makes Google’s ad network, AdWords, the number...
Pinterest advertising is the quiet achiever of social media marketing and we haven’t even begun to scratch the surface. We think of Pinterest as beautifully structured digital image boards, a place you might go to find a new recipe or room decor idea, but there is far more potential...
You’re here because you know that social media is an effective and free way to communicate with your customers and followers of your brand. Maybe you’ve been on Facebook for quite some time already, but the ever changing algorithms are making it harder and harder for you to reach...
The best SEO strategy is one that clearly defines which key terms, words and phrases you need to use in order to help your reader find exactly the kind of content they’re seeking. And that process starts with a keyword research strategy. Keyword research allows us to identify which...
As enthusiastic Instagram advertisers (and users), we’re always hungry to get our hands on the most recent user-centric Instagram statistics. So, it was only natural for us to get excited when data on the popular photo-sharing app was compiled and neatly presented to us. Earlier this year, our friends over...
At the very top level, you have the notion of Social Media Marketing – and within that, you have Facebook Ad campaigns. But when we delve further into Facebook ads, the core success of these campaigns relies on a clean, sophisticated approach to ads management. Just like our lives,...
Instagram recently announced the trial launch of a new scheme to more explicitly denote a “paid partnership” among influencers using the social media app. Influencers refer to the many celebrities and self-made users who promote brands, products and services through their social media platforms for the generation of revenue.
AMP, a neat acronym which stands for Accelerated Mobile Pages. For those who have never come across the term, AMP is an open-source project, created by Google in late 2015. This initiative aims to “make the web better for all,” but what Google really means by this is that they aim...
If you’re wondering: “Who is Fred?” And, “Why is Fred coming after my rankings?” It’s time to stop fretting because we’ve got the down-low on this most recent Google algorithm update. Google’s Fred came about back in early March (2017), however, Google did not confirm that there was on...
Google’s Accelerated Mobile Pages (AMP) was established because having a responsive mobile presence is important – but it isn’t enough. With the popularity of smartphones and mobile devices to explore the internet, the convenience of portable devices is hampered by the current speed of the mobile experience. Slow performance hinders...