The Australian ecommerce space has been moving at an ever-increasing pace year on year. Ecommerce revenue hit $10.61M in 2017 and Australian ecommerce market revenue is expected to show an annual growth rate of 9.3% (2017 to 2022) crossing $16.55M by 2022. If they haven’t before, Australian businesses...
Australian e-commerce is rapidly evolving as we fall further in love with online buying. As many as 4.6 million Australians accessed Amazon US in October 2017. Amazon US ranked second in terms of unique visitors, whilst Woolworths was visited by 6.7 million Australians. Statista estimates that Australian...
It’s a challenging task to choose the right e-commerce platform for your store. The two leading e-commerce solutions, Shopify and BigCommerce, might confuse you because there isn’t any clear-cut winner when it comes to features, pros, and cons. You need to make your choice based on your objectives,...
“Content precedes design. Design in the absence of content is not design, it’s decoration.” – Jeffrey Zeldman, Zappos Apple has shown us that when you design something well, user engagement and then profit will follow. Yet for all the time and effort devoted to designing great products,...
Using video to market your product is one of the smartest things you can do as an online retailer right now. Video marketing in ecommerce works for one simple reason – it’s more human. We’re not talking about big budget ads, just simple and informative product highlights...
Not all Facebook ad campaigns are created equal so how do you ensure that yours is going to be a high converting facebook ad campaign? We’re skipping the hype and getting down to the nuts and bolts of how you can run a hugely successful Facebook ad campaign...
You’ve only got so much in your marketing kitty, so how do you choose where to spend those dollars when deciding between Google Adwords and Facebook advertising? Before we get into the slightly more technical bit, there is one key difference between these channels it is critical to...
The holiday season is the best season for ecommerce sales worldwide. Christmas is the best shopping season, which for many begins on Black Friday. While this is traditionally a US-based shopping day, ecommerce sales mean this marketplace is now worldwide. Last year, Cyber Monday was the biggest online shopping day ever...
Most ecommerce businesses understand the importance of setting up goals in Google Analytics. However, many businesses also end up setting just basic goals like “sales” and “cart audience” While that is a good start, a thriving ecommerce business needs to understand their user journey at different touch points to...
Instagram ads are the latest millionaire makers. Instagram has taken the photo-sharing, social media community by storm. Since launching in 2010 and becoming acquired by Facebook in 2012, Instagram has experienced explosive growth and incredible worldwide popularity with 80% of users living outside the US. While most Instagram users...