With dozens, if not, hundreds of creative agencies in Australia, it would be rather difficult to skim through each and every one of them and pick the right one.
Unlike physical brands, you can’t judge a company by its store. So how do you go about choosing a good agency?
1.Evaluate their proposal
A lot of digital agencies today will use big words and flashy videos to entice you to become their client. Don’t get blinded by the sparkle and focus on the stuff that matters… the proposal.
What are they offering you? Are the benefits well worth the price? Are their services in line with your goals and resources? And most importantly, is their proposal and output unique to your business? Because there’s no point in working with a creative agency that uses standard templates for all companies. You might as well be standing in the middle of the crowd, invisible to your audience.
2. Check their portfolio
Most of the time, creative agencies showcase client’s results on their website which makes it convenient for you to choose which style suits your brand best.
When choosing a creative agency, ask yourself these questions:
✓ How creative are their outputs?
✓ Is their style congruent to what I want my brand to display?
✓ Are their ideas professional and fresh?
3. They prioritise results
A creative agency should not just be, well, creative. Remember that your goal is to generate better sales, leads or traffic. Find one that gives emphasis on results. An easy way to know this is through the agency’s credibility. Check their clients, established date, shown client statistics, etc.