Creative Agency

A creative ad agency is an organisation or company that formulates strategies and ideas in order for clients to achieve their branding goals. There are different variations of these agencies, depending on which approach they go with.

Here are their 4 main focuses:

1. Strategy
2. Advertising
3. Design
4. Technology

Each one of them can specialise in one aspect or a combination of 2 or more. Those who primarily do strategising for example fall into the category of consultation while those who do more can be considered digital marketing agencies.

In its simplest form, a creative agency can give your business an edge over competitors, especially in a saturated market. Setting product quality and hard credibility factors (like review ratings and est. date) aside, brands with an impactful personality can make or break customer purchase decisions and retention rates.

The power of a creative agency lies in its potential to tap into the audience’s emotions and loyalty. Graphic illustrations, colour branding and advertising for example can lead to massive gains if done right.

Aside from this, hiring an agency can also reduce expenses. Many businesses choose to hire external parties in order to avoid paying for extra employees. Work done by a creative agency can easily surpass the accumulation of 3-4 hires in both short and long term endeavours. 

Businesses of all sizes can benefit from hiring a creative agency. Whether you manage an SMB or large enterprise, creative agencies can still make great contributions to your brand objectives.

Small to medium-sized businesses will find these agencies quite convenient since it solves multiple problems at once.

Here are common reasons why SMBs might need a creative agency for branding:

1.Lack of resources

Whether it’s funding, software tools or manpower, an agency can help mitigate insufficient resources through their established infrastructure and relatively affordable pricing.

2. Lack of knowledge

Most of the time, a creative agency consists of branding specialists such as designers, creative directors, campaign managers, and researchers. This team has the capacity to boost branding objectives much more effectively than businesses that focus on other niches.

3. Lack of time 

Your team may not have the time to work on creatives due to other tasks and projects. Adding a new discipline to the workload might also affect their efficiency in current tasks. A creative agency can help create quality strategies and content while still keeping up with deadlines.

4. Lack of good results

Your business might have already begun creating strategies for branding yet still haven’t seen any profitable results. This may be the time to hire a creative agency to either manage or oversee your campaigns.

Large corporations may also benefit from creative agencies, more specifically, digital creative agencies. Not every multi-million company is built around the online space and it can sometimes still be a daunting task to implement strategies that cater to the digital market. Besides, what works for traditional marketing may not work on digital marketing. That’s where a digital creative agency comes in. With their experience in using multiple software and advertising on social platforms, this organisation has the capacity to boost conversions, online presence and traffic of companies, no matter how large.

An example of. this would be Contevo. We have been partnering with large corporations for the past 15 years and have given their brand the necessary boost to, not just thrive through traditional means, but also in the online world.