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How To Setup Google Tag Manager and Analytics Goal Tracking for Social Media

So how are your social media efforts tracking? What do you mean? Like…likes?! We’re not talking about ‘likes’, we’re talking traffic, impressions, click-through-rate, and conversions. In the digital age, every marketing activity you allocate time…

Canvas: Facebook’s Swift New Storytelling Tool

The new ‘like’ options and recent user interface update on the Facebook mobile app may have woken the hungry beast within you, but really…it’s only a small taste of times to come. As the leading…

Instagram: #Hacks to Grow your Following through Strategic Interaction

You have it downloaded, it’s pretty and glossy with nice filters, and you’re beginning to think you’re an insta(nt) sensation with your 11 like #average. Take a moment to pause, check your Fitbit, and consider…

Measuring Social Media with Google Analytics

This post was originally published on Power Retail. So how are your social media efforts tracking? We’re not talking about ‘likes’, we’re talking conversions and actual sales resulting from social media interactions. Every marketing activity…
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