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How To Gain an Instagram Following That Double Taps

Instagram ad revenue is said to reach $2.81 billion USD by 2017. That’s almost 10% of Facebook’s annual profit. That’s a lot of money and a lot of ads. This is why we’ve created this…

5 Ways To Be a More Efficient Social Media Marketer

Businesses have complemented traditional marketing tools with social media strategies to grow their business. Social media is cost-effective and enables any business to reach out to a bigger and broader market in ways that would…

Instagram Advertising and Demographics: What You Need To Know

With over 90% of Instagram’s 300 million users under the age of 35, marketing on the platform is a little different to other digital media. Unlike Google AdWords or Facebook Advertising, it’s not simply a…

3 Vital Elements of a Successful Content Marketing Strategy

Many organisations struggle with digital marketing because of a misguided impulse to work on various strategies independently of one another instead of seeing it as one big strategic process. This often leads to a disjointed,…