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How Short-Form Video Content Can Enhance Your Digital Strategy

It’s a no brainer that nowadays, videos dominate the online space, heck, our daily lives. Whether we’re watching a friend’s story, our favourite YouTuber, a cooking recipe guide or just funny cat videos, it’s evident…

How to Use AI-Powered Chatbots for Digital Marketing

Entrepreneurs can simplify the process of relationship-building with customers by using chatbots at various points throughout the customer journey. Create memorable and personalised customer experiences using AI technology, which makes intelligent chatbot technology accessible to…

The Power of Ephemeral Content in Social Media Marketing

Since its launch in 2011, Snapchat has grown to 229 million daily active users (DAU) with Facebook and Instagram Stories replicating its format with even greater success. All three applications feature ephemeral content. Here’s how…

Facebook Shops: How to Use This Social Ecommerce Tool For Sales

Facebook has rolled out Shops, a social commerce tool meant to help small businesses and specialty retailers bring their products online. From a quick and painless onboarding process to a relatively low processing fee, find…

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