Let’s get right at it – Facebook is without a doubt, the most popular social network on the planet. With over 1.23 billion active daily visitors and 2.27 billion active monthly users, Facebook has marked itself as the leading social media platform in the world. Australia contributes to a...
Not all Facebook ad campaigns are created equal so how do you ensure that yours is going to be a high converting facebook ad campaign? We’re skipping the hype and getting down to the nuts and bolts of how you can run a hugely successful Facebook ad campaign...
You’ve only got so much in your marketing kitty, so how do you choose where to spend those dollars when deciding between Google Adwords and Facebook advertising? Before we get into the slightly more technical bit, there is one key difference between these channels it is critical to...
Influencer marketing is one of the hottest buzz words around. All types of brands from all over the world are using influencer marketing to promote their products. According to a survey, 84% of marketers plan to create at least one influencer marketing campaign in next 12 months. Why? Because...
Pinterest advertising is the quiet achiever of social media marketing and we haven’t even begun to scratch the surface. We think of Pinterest as beautifully structured digital image boards, a place you might go to find a new recipe or room decor idea, but there is far more potential...
You’re here because you know that social media is an effective and free way to communicate with your customers and followers of your brand. Maybe you’ve been on Facebook for quite some time already, but the ever changing algorithms are making it harder and harder for you to reach...
As enthusiastic Instagram advertisers (and users), we’re always hungry to get our hands on the most recent user-centric Instagram statistics. So, it was only natural for us to get excited when data on the popular photo-sharing app was compiled and neatly presented to us. Earlier this year, our friends over...
Instagram recently announced the trial launch of a new scheme to more explicitly denote a “paid partnership” among influencers using the social media app. Influencers refer to the many celebrities and self-made users who promote brands, products and services through their social media platforms for the generation of revenue.
There are over 15 million active Facebook users in Australia today. With a population of approximately 24 million, that equates to 62.5% of the population. So how are your Facebook ads targeting tactics performing? But let’s be real – 100% of the population are not all over the age...
It’s no secret that businesses have long been partnering up with social media influencers as an effective means of marketing. In a world where 70% of consumers consult social media before making buying decisions, it’s clear why brands are jumping on the influencer band waggon. However, due to recent...