There are over 15 million active Facebook users in Australia today. With a population of approximately 24 million, that equates to 62.5% of the population. So how are your Facebook ads targeting tactics performing? But let’s be real – 100% of the population are not all over the age...
It’s no secret that businesses have long been partnering up with social media influencers as an effective means of marketing. In a world where 70% of consumers consult social media before making buying decisions, it’s clear why brands are jumping on the influencer band waggon. However, due to recent...
Over the past 12 months, Facebook has introduced updates and new features, with some movements more sleuth than others. One of these new additions is Facebook Marketplace, which is proving to be a popular space for individuals, or consumers, to sell their unwanted goods. The latest update, which will...
The consumer journey is experiencing radical changes as behaviours shift with developing mobile technologies. With these changes come challenges. Cart abandonment rate is a colossal challenge, which, at times, is ignored. The truth of the matter is that cart abandonment equals a tremendous amount of lost eCommerce sales, so...
There are times when the likes of Facebook and Google come out with new and unexpected updates that throw a spanner in the works. Instagram Shopping is more a natural progression than a radical change, but it’s a seriously cool change, so by no means are we going...
There are specific, and we suspect – secret Facebook services that you are yet to hear about, well…until today. This is by no means a conspiracy theory. It’s more like a thorough investigation of the evidence, which is widely available. Following a Facebook stalk of Facebook, we’ve not only...
Facebook Marketplace is the recently launched app from the social networking powerhouse. Before you wrap your head around the premise of Facebook Marketplace, it’s important to drift your mind back to the introduction of buying and selling in Facebook groups. For some time now, several Facebook groups have existed...
A lot like it’s big brother, Facebook, Instagram has had us on our toes this year with a new logo, algorithm update, Stories, Insights, and Instagram for business. This new Instagram update is undeniably as big as any of the aforementioned. It’s been a long time coming – 5 years to...
In a forever growing digital world, the available advertising options are almost endless, making the decision where to start no easy task. Businesses – be it big or small – like yours are experiencing massive online growth by using effective Facebook ads strategy. Aside from boosting sales conversions and...
In an effort to generate more advertising revenue, Facebook is starting to roll out more and more options (Mobile App Install Ads) for marketers to target specific users, even if they’re not logged in to the social network. One of these advertising options is mobile app install ads....