Pinterest advertising is the quiet achiever of social media marketing and we haven’t even begun to scratch the surface. We think of Pinterest as beautifully structured digital image boards, a place you might go to find a new recipe or room decor idea, but there is far more potential...
You’re here because you know that social media is an effective and free way to communicate with your customers and followers of your brand. Maybe you’ve been on Facebook for quite some time already, but the ever changing algorithms are making it harder and harder for you to reach...
As enthusiastic Instagram advertisers (and users), we’re always hungry to get our hands on the most recent user-centric Instagram statistics. So, it was only natural for us to get excited when data on the popular photo-sharing app was compiled and neatly presented to us. Earlier this year, our friends over...
Instagram recently announced the trial launch of a new scheme to more explicitly denote a “paid partnership” among influencers using the social media app. Influencers refer to the many celebrities and self-made users who promote brands, products and services through their social media platforms for the generation of revenue.
There are over 15 million active Facebook users in Australia today. With a population of approximately 24 million, that equates to 62.5% of the population. So how are your Facebook ads targeting tactics performing? But let’s be real – 100% of the population are not all over the age...
It’s no secret that businesses have long been partnering up with social media influencers as an effective means of marketing. In a world where 70% of consumers consult social media before making buying decisions, it’s clear why brands are jumping on the influencer band waggon. However, due to recent...
Over the past 12 months, Facebook has introduced updates and new features, with some movements more sleuth than others. One of these new additions is Facebook Marketplace, which is proving to be a popular space for individuals, or consumers, to sell their unwanted goods. The latest update, which will...
The consumer journey is experiencing radical changes as behaviours shift with developing mobile technologies. With these changes come challenges. Cart abandonment rate is a colossal challenge, which, at times, is ignored. The truth of the matter is that cart abandonment equals a tremendous amount of lost eCommerce sales, so...
There are times when the likes of Facebook and Google come out with new and unexpected updates that throw a spanner in the works. Instagram Shopping is more a natural progression than a radical change, but it’s a seriously cool change, so by no means are we going...
There are specific, and we suspect – secret Facebook services that you are yet to hear about, well…until today. This is by no means a conspiracy theory. It’s more like a thorough investigation of the evidence, which is widely available. Following a Facebook stalk of Facebook, we’ve not only...