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Google’s Green ‘Ad’ Label is Being Replaced (Yet Again!)

UPDATE (02/17): The Google Adwords ‘Ad’ label is going through another aesthetic change. Google have now confirmed that they will commence a global roll-out of their new Ad label style. The very short-lived life of the…

Case Study: Optimising Online Paid Advertising for PPost

PPost is a Sydney based, website and mobile application that offers a peer-to-peer (P2P), local postal service. They approached Contevo looking to utilize online paid advertising to take their business to the mass market with a…

Measuring Social Media with Google Analytics

This post was originally published on Power Retail. So how are your social media efforts tracking? We’re not talking about ‘likes’, we’re talking conversions and actual sales resulting from social media interactions. Every marketing activity…

How To Get The Most Out Of Your Digital Marketing Agency

After a couple months of calling around, gathering information, and meeting, you have finally found a digital marketing agency to take charge of your business and get you real results (Revenue$!$!!). There is every possibility…