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5 Reasons Why Your AdWords Campaign Has Poor ROI

  As of July 2017, Google owns a massive 81.12% market share. It is undoubtedly the leading search engine. Things aren’t much different in Australia where Google’s market share is well over 90% for past…

Google AdWords Services Changes and Updates So Far in 2017

If you’ve logged into AdWords services recently and noticed that something is different – your observational eye is 100% correct. Google AdWords services and functionality is under constant review and this often results in change.…

Google’s Green ‘Ad’ Label is Being Replaced (Yet Again!)

UPDATE (02/17): The Google Adwords ‘Ad’ label is going through another aesthetic change. Google have now confirmed that they will commence a global roll-out of their new Ad label style. The very short-lived life of the…

Case Study: Optimising Online Paid Advertising for PPost

PPost is a Sydney based, website and mobile application that offers a peer-to-peer (P2P), local postal service. They approached Contevo looking to utilize online paid advertising to take their business to the mass market with a…
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