Category: Performance Media

Contevo > Digital Marketing Blog > Performance Media
  • 18
    Dec

    Are You Wasting Your Digital Advertising Spend?

      We live in the lavish comfort of a fully modernised lifestyle. Everywhere we go, there’s always an endless variety of choices that help us achieve our daily tasks and work more conveniently and efficiently. The reign of digital technology has pushed businesses to dive into the fishing sport...

    Read More
  • 05
    Dec

    Facebook Ads Best Practices of 2019 – The Ultimate Guide

    Let’s get right at it – Facebook is without a doubt, the most popular social network on the planet. With over 1.23 billion active daily visitors and 2.27 billion active monthly users, Facebook has marked itself as the leading social media platform in the world. Australia contributes to a...

    Read More
  • 31
    Jan

    High converting Facebook campaign secrets

      Not all Facebook ad campaigns are created equal so how do you ensure that yours is going to be a high converting facebook ad campaign? We’re skipping the hype and getting down to the nuts and bolts of how you can run a hugely successful Facebook ad campaign...

    Read More
  • 16
    Nov

    Adwords Vs. Facebook PPC

      You’ve only got so much in your marketing kitty, so how do you choose where to spend those dollars when deciding between Google Adwords and Facebook advertising? Before we get into the slightly more technical bit, there is one key difference between these channels it is critical to...

    Read More
  • 08
    Sep

    5 Reasons Why Your AdWords Campaign Has Poor ROI

      As of July 2017, Google owns a massive 81.12% market share. It is undoubtedly the leading search engine. Things aren’t much different in Australia where Google’s market share is well over 90% for past several years consistently.     This is what makes Google’s ad network, AdWords, the number...

    Read More
  • 15
    Mar

    Google AdWords Services Changes and Updates So Far in 2017

    If you’ve logged into AdWords services recently and noticed that something is different – your observational eye is 100% correct. Google AdWords services and functionality is under constant review and this often results in change. Like anything, we don’t always notice these changes, sometimes we need to dig a...

    Read More
  • 22
    Feb

    Google’s Green ‘Ad’ Label is Being Replaced (Yet Again!)

    UPDATE (02/17): The Google Adwords ‘Ad’ label is going through another aesthetic change. Google have now confirmed that they will commence a global roll-out of their new Ad label style. The very short-lived life of the solid green ‘Ad’ label is now being replaced by a white label with a...

    Read More
  • 17
    Feb

    Case Study: Optimising Online Paid Advertising for PPost

    PPost is a Sydney based, website and mobile application that offers a peer-to-peer (P2P), local postal service. They approached Contevo looking to utilize online paid advertising to take their business to the mass market with a highly targeted and cost-efficient campaign. PPost’s  main pain points  were their incredibly high cost-per-click...

    Read More
  • 11
    Feb

    Measuring Social Media with Google Analytics

    This post was originally published on Power Retail. So how are your social media efforts tracking? We’re not talking about ‘likes’, we’re talking conversions and actual sales resulting from social media interactions. Every marketing activity you allocate time and budget to needs to be measurable and driven by data...

    Read More
  • 25
    Jan

    How To Get The Most Out Of Your Digital Marketing Agency

    After a couple months of calling around, gathering information, and meeting, you have finally found a digital marketing agency to take charge of your business and get you real results (Revenue$!$!!). There is every possibility that you want to sign a contract, throw some money on the table, and...

    Read More