If you’ve logged into AdWords services recently and noticed that something is different – your observational eye is 100% correct. Google AdWords services and functionality is under constant review and this often results in change. Like anything, we don’t always notice these changes, sometimes we need to dig a...
UPDATE (02/17): The Google Adwords ‘Ad’ label is going through another aesthetic change. Google have now confirmed that they will commence a global roll-out of their new Ad label style. The very short-lived life of the solid green ‘Ad’ label is now being replaced by a white label with a...
PPost is a Sydney based, website and mobile application that offers a peer-to-peer (P2P), local postal service. They approached Contevo looking to utilize online paid advertising to take their business to the mass market with a highly targeted and cost-efficient campaign. PPost’s main pain points were their incredibly high cost-per-click...
This post was originally published on Power Retail. So how are your social media efforts tracking? We’re not talking about ‘likes’, we’re talking conversions and actual sales resulting from social media interactions. Every marketing activity you allocate time and budget to needs to be measurable and driven by data...
After a couple months of calling around, gathering information, and meeting, you have finally found a digital marketing agency to take charge of your business and get you real results (Revenue$!$!!). There is every possibility that you want to sign a contract, throw some money on the table, and...
This post was originally published on Power Retail. If you look across to your smartphone apps, we are willing to bet that you will stumble upon a glossy square camera called Insta. You’re not alone. Instagram has amassed more than 400 million users worldwide and 5 million users in...
There’s a bit of a confusion around SEO and content marketing. While many people continue to think of SEO and content marketing as two different strategies, others believe that content marketing does away with the need for SEO. But how can content marketing overtake SEO when neither can be...
Many organisations struggle with digital marketing because of a misguided impulse to work on various strategies independently of one another instead of seeing it as one big strategic process. This often leads to a disjointed, ineffective effort that’s simply all over the place. Companies then begin to question if...
If you’re fairly new to the pay per click (PPC) arena, or are just getting back into the scene after being away for a period, mastering the many intricacies (and new features) can be a nightmare. Anyone can set up a PPC campaign and get clicks. The questions is,...
After evaluating your current digital marketing strategy, you’ve come to the conclusion that you need expert help with your SEO initiatives. If you don’t have the resources (or the time) to build an in-house SEO team, you could opt to partner with a digital marketing agency. Finding an...