Category: Performance Media

Contevo > Digital Marketing Blog > Performance Media
  • 16
    Nov

    Adwords Vs. Facebook PPC

      You’ve only got so much in your marketing kitty, so how do you choose where to spend those dollars when deciding between Google Adwords and Facebook advertising? Before we get into the slightly more technical bit, there is one key difference between these channels it is critical to...

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  • 08
    Sep

    5 Reasons Why Your AdWords Campaign Has Poor ROI

      As of July 2017, Google owns a massive 81.12% market share. It is undoubtedly the leading search engine. Things aren’t much different in Australia where Google’s market share is well over 90% for past several years consistently.     This is what makes Google’s ad network, AdWords, the number...

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  • 15
    Mar

    Google AdWords Services Changes and Updates So Far in 2017

    If you’ve logged into AdWords services recently and noticed that something is different – your observational eye is 100% correct. Google AdWords services and functionality is under constant review and this often results in change. Like anything, we don’t always notice these changes, sometimes we need to dig a...

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  • 22
    Feb

    Google’s Green ‘Ad’ Label is Being Replaced (Yet Again!)

    UPDATE (02/17): The Google Adwords ‘Ad’ label is going through another aesthetic change. Google have now confirmed that they will commence a global roll-out of their new Ad label style. The very short-lived life of the solid green ‘Ad’ label is now being replaced by a white label with a...

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  • 17
    Feb

    Case Study: Optimising Online Paid Advertising for PPost

    PPost is a Sydney based, website and mobile application that offers a peer-to-peer (P2P), local postal service. They approached Contevo looking to utilize online paid advertising to take their business to the mass market with a highly targeted and cost-efficient campaign. PPost’s  main pain points  were their incredibly high cost-per-click...

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  • 11
    Feb

    Measuring Social Media with Google Analytics

    This post was originally published on Power Retail. So how are your social media efforts tracking? We’re not talking about ‘likes’, we’re talking conversions and actual sales resulting from social media interactions. Every marketing activity you allocate time and budget to needs to be measurable and driven by data...

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  • 25
    Jan

    How To Get The Most Out Of Your Digital Marketing Agency

    After a couple months of calling around, gathering information, and meeting, you have finally found a digital marketing agency to take charge of your business and get you real results (Revenue$!$!!). There is every possibility that you want to sign a contract, throw some money on the table, and...

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  • 22
    Jan

    Instagram Advertising for E-Commerce. Will It Be An Effective Marketing Channel?

    This post was originally published on Power Retail. If you look across to your smartphone apps, we are willing to bet that you will stumble upon a glossy square camera called Insta. You’re not alone. Instagram has amassed more than 400 million users worldwide and 5 million users in...

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  • 08
    Jul

    SEO and Content Marketing: Why They Should Be Implemented Together

    There’s a bit of a confusion around SEO and content marketing. While many people continue to think of SEO and content marketing as two different strategies, others believe that content marketing does away with the need for SEO. But how can content marketing overtake SEO when neither can be...

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  • 08
    May

    3 Vital Elements of a Successful Content Marketing Strategy

    Many organisations struggle with digital marketing because of a misguided impulse to work on various strategies independently of one another instead of seeing it as one big strategic process. This often leads to a disjointed, ineffective effort that’s simply all over the place. Companies then begin to question if...

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