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The Nike Ad Paradox: Why Big Brand Video Ads don’t work for SMBs

We’ve seen them all before. Nike, Coca Cola, Louis Vuitton, you name it. Putting out high-quality video ads that are probably worth more than a Tesla. With these multi-billion dollar companies basically running the world…

SEO or PPC? Tips for an Integrated Approach

When developing a digital strategy, business owners often wonder whether to focus on search engine optimization (SEO) or paid search (PPC). The answer depends on your business objectives, prospective customers, and industry.  Should you invest…

Keywords that Convert: Search User Intent and How to Use It to Improve Conversion Rates

Tired of using keywords that don’t convert? Econsultancy found that a miniscule 22% of businesses were satisfied with their conversion rates. Join the club by optimizing for search user intent. How keyword intent impacts conversion…

Essential Facebook Statistics for 2019

With Facebook’s ongoing reign as both the biggest and still the most used social media platform in the world, it is no wonder that this ‘free’ platform is a true-blue crowd favourite – with millions…

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