Not all Facebook ad campaigns are created equal so how do you ensure that yours is going to be a high converting facebook ad campaign? We’re skipping the hype and getting down to the nuts and bolts of how you can run a hugely successful Facebook ad campaign...
You’ve only got so much in your marketing kitty, so how do you choose where to spend those dollars when deciding between Google Adwords and Facebook advertising? Before we get into the slightly more technical bit, there is one key difference between these channels it is critical to...
As of July 2017, Google owns a massive 81.12% market share. It is undoubtedly the leading search engine. Things aren’t much different in Australia where Google’s market share is well over 90% for past several years consistently. This is what makes Google’s ad network, AdWords, the number...
If you’ve logged into AdWords services recently and noticed that something is different – your observational eye is 100% correct. Google AdWords services and functionality is under constant review and this often results in change. Like anything, we don’t always notice these changes, sometimes we need to dig a...
UPDATE (02/17): The Google Adwords ‘Ad’ label is going through another aesthetic change. Google have now confirmed that they will commence a global roll-out of their new Ad label style. The very short-lived life of the solid green ‘Ad’ label is now being replaced by a white label with a...
PPost is a Sydney based, website and mobile application that offers a peer-to-peer (P2P), local postal service. They approached Contevo looking to utilize online paid advertising to take their business to the mass market with a highly targeted and cost-efficient campaign. PPost’s main pain points were their incredibly high cost-per-click...
This post was originally published on Power Retail. So how are your social media efforts tracking? We’re not talking about ‘likes’, we’re talking conversions and actual sales resulting from social media interactions. Every marketing activity you allocate time and budget to needs to be measurable and driven by data...
After a couple months of calling around, gathering information, and meeting, you have finally found a digital marketing agency to take charge of your business and get you real results (Revenue$!$!!). There is every possibility that you want to sign a contract, throw some money on the table, and...
This post was originally published on Power Retail. If you look across to your smartphone apps, we are willing to bet that you will stumble upon a glossy square camera called Insta. You’re not alone. Instagram has amassed more than 400 million users worldwide and 5 million users in...
There’s a bit of a confusion around SEO and content marketing. While many people continue to think of SEO and content marketing as two different strategies, others believe that content marketing does away with the need for SEO. But how can content marketing overtake SEO when neither can be...