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Youtube Ads vs Facebook Ads: Where does your video convert?

It’s no surprise how powerful video ads are in this day and age. Not only does it perform well in generating leads or sales, but also brand awareness. A study showed that 95% of the…

The Importance of Platform Diversity in Digital Marketing

As Aussies spend more time on social media, entrepreneurs must look for ways to reach and engage their audience. With the continued dominance of Facebook and the emergence of niche social platforms in recent years,…

How to Maximise Lead Generation via Facebook Ads & Posts in 2021

Boost the performance of your Facebook ads and posts for better conversions. Here are some of our best tips for refining and strengthening your digital marketing efforts on the platform. Why Use Facebook for Lead Generation There…

Facebook Shops: How to Use This Social Ecommerce Tool For Sales

Facebook has rolled out Shops, a social commerce tool meant to help small businesses and specialty retailers bring their products online. From a quick and painless onboarding process to a relatively low processing fee, find…

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