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How to Have the Best ECommerce Site

“Content precedes design. Design in the absence of content is not design, it’s decoration.”  – Jeffrey Zeldman, Zappos   Apple has shown us that when you design something well, user engagement and then profit will…

Why Video Marketing Is a Smart Strategy

  Using video to market your product is one of the smartest things you can do as an online retailer right now. Video marketing in ecommerce works for one simple reason – it’s more human.…

How to boost ecommerce sales this holiday season

The holiday season is the best season for ecommerce sales worldwide.   Christmas is the best shopping season, which for many begins on Black Friday. While this is traditionally a US-based shopping day,  ecommerce sales mean this marketplace…

How to generate serious sales with Instagram Ads

Instagram ads are the latest millionaire makers. Instagram has taken the photo-sharing, social media community by storm. Since launching in 2010 and becoming acquired by Facebook in 2012, Instagram has experienced explosive growth and incredible…

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