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Google supershopper ecommerce marketing

Google’s Supershopper is Paving the Future of Ecommerce

Supershopper. If you haven’t come across this term yet, you’re not alone. It’s a term coined by Google in a mobile ecommerce report they release in October 2016, and according to their data, the time of the…
multi-device-path-purchase-optimise-strategy

The Multi-Device Path to Purchase: How To Optimise Your Strategy

Digital penetration is increasing more than ever before. Consumers have a mental checklist they need to consult before they commit to any online purchase. With busier lives and a faster, more mobile world, the majority…
recover-ecommerce-sales-facebook-remarketing

How To Recover Lost Ecommerce Sales With Facebook Remarketing

The consumer journey is experiencing radical changes as behaviours shift with developing mobile technologies. With these changes come challenges. Cart abandonment rate is a colossal challenge, which, at times, is ignored. The truth of the…