AMP, a neat acronym which stands for Accelerated Mobile Pages. For those who have never come across the term, AMP is an open-source project, created by Google in late 2015. This initiative aims to “make the web better for all,” but what Google really means by this is that they aim...
Supershopper. If you haven’t come across this term yet, you’re not alone. It’s a term coined by Google in a mobile ecommerce report they release in October 2016, and according to their data, the time of the “Supershopper” is nigh. A Supershopper isn’t a shopping addict, buying up big all the...
Digital penetration is increasing more than ever before. Consumers have a mental checklist they need to consult before they commit to any online purchase. With busier lives and a faster, more mobile world, the majority of consumers are constantly moving from one stimulus to the next. With every turn,...
The consumer journey is experiencing radical changes as behaviours shift with developing mobile technologies. With these changes come challenges. Cart abandonment rate is a colossal challenge, which, at times, is ignored. The truth of the matter is that cart abandonment equals a tremendous amount of lost eCommerce sales, so...