Contevo's Digital Marketing Blog

When we think of subscriptions, the first brands that come to mind are usually Netflix, Spotify, Disney+ or even the Dollar Shave Club. These brands have gotten so much traction that it can be tempting…

Consumer behaviour consists of a customer’s psychology and motivation. It is a study which analyses what’s behind an individual’s behaviour that drives them to make a purchase, use a product, or consume goods. There are…

Entering a new market can introduce a ton of opportunities for your brand. But the question is, which approach should you consider? The standard globalisation method which is used by large companies or a relatively…