It’s a challenging task to choose the right e-commerce platform for your store. The two leading e-commerce solutions, Shopify and BigCommerce, might confuse you because there isn’t any clear-cut winner when it comes to features, pros, and cons. You need to make your choice based on your objectives,...
“Content precedes design. Design in the absence of content is not design, it’s decoration.” – Jeffrey Zeldman, Zappos Apple has shown us that when you design something well, user engagement and then profit will follow. Yet for all the time and effort devoted to designing great products,...
Using video to market your product is one of the smartest things you can do as an online retailer right now. Video marketing in ecommerce works for one simple reason – it’s more human. We’re not talking about big budget ads, just simple and informative product highlights...
The holiday season is the best season for ecommerce sales worldwide. Christmas is the best shopping season, which for many begins on Black Friday. While this is traditionally a US-based shopping day, ecommerce sales mean this marketplace is now worldwide. Last year, Cyber Monday was the biggest online shopping day ever...
Instagram ads are the latest millionaire makers. Instagram has taken the photo-sharing, social media community by storm. Since launching in 2010 and becoming acquired by Facebook in 2012, Instagram has experienced explosive growth and incredible worldwide popularity with 80% of users living outside the US. While most Instagram users...
AMP, a neat acronym which stands for Accelerated Mobile Pages. For those who have never come across the term, AMP is an open-source project, created by Google in late 2015. This initiative aims to “make the web better for all,” but what Google really means by this is that they aim...
Supershopper. If you haven’t come across this term yet, you’re not alone. It’s a term coined by Google in a mobile ecommerce report they release in October 2016, and according to their data, the time of the “Supershopper” is nigh. A Supershopper isn’t a shopping addict, buying up big all the...
Digital penetration is increasing more than ever before. Consumers have a mental checklist they need to consult before they commit to any online purchase. With busier lives and a faster, more mobile world, the majority of consumers are constantly moving from one stimulus to the next. With every turn,...
The consumer journey is experiencing radical changes as behaviours shift with developing mobile technologies. With these changes come challenges. Cart abandonment rate is a colossal challenge, which, at times, is ignored. The truth of the matter is that cart abandonment equals a tremendous amount of lost eCommerce sales, so...