Most ecommerce businesses understand the importance of setting up goals in Google Analytics. However, many businesses also end up setting just basic goals like “sales” and “cart audience” While that is a good start, a thriving ecommerce business needs to understand their user journey at different touch points to...
Behold – here is an up-to-date compilation of Google Analytics terminology. As most people in the digital marketing game know, Google Analytics is an essential way to track the progress and performance of your website. With its ability to understand your audience, monitor the site’s social engagement and determine...
So how are your social media efforts tracking? What do you mean? Like…likes?! We’re not talking about ‘likes’, we’re talking traffic, impressions, click-through-rate, and conversions. In the digital age, every marketing activity you allocate time to needs to integrate and be driven by data. If you own a website...