Category: Data & Analytics

Contevo > Digital Marketing Blog > Data & Analytics
  • 12
    Oct

    How To Nail Goal Tracking For Your Ecommerce Store

    Most ecommerce businesses understand the importance of setting up goals in Google Analytics. However, many businesses also end up setting just basic goals like “sales” and “cart audience” While that is a good start, a thriving ecommerce business needs to understand their user journey at different touch points to...

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  • 19
    Aug

    Google Analytics Terminology Guide For Beginners

    Behold – here is an up-to-date compilation of Google Analytics terminology. As most people in the digital marketing game know, Google Analytics is an essential way to track the progress and performance of your website. With its ability to understand your audience, monitor the site’s social engagement and determine...

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  • 11
    Mar

    How To Setup Google Tag Manager and Analytics Goal Tracking for Social Media

    So how are your social media efforts tracking? What do you mean? Like…likes?! We’re not talking about ‘likes’, we’re talking traffic, impressions, click-through-rate, and conversions. In the digital age, every marketing activity you allocate time to needs to integrate and be driven by data. If you own a website...

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