Using video to market your product is one of the smartest things you can do as an online retailer right now. Video marketing in ecommerce works for one simple reason – it’s more human. We’re not talking about big budget ads, just simple and informative product highlights...
Influencer marketing is one of the hottest buzz words around. All types of brands from all over the world are using influencer marketing to promote their products. According to a survey, 84% of marketers plan to create at least one influencer marketing campaign in next 12 months. Why? Because...
The best SEO strategy is one that clearly defines which key terms, words and phrases you need to use in order to help your reader find exactly the kind of content they’re seeking. And that process starts with a keyword research strategy. Keyword research allows us to identify which...
If you’re wondering: “Who is Fred?” And, “Why is Fred coming after my rankings?” It’s time to stop fretting because we’ve got the down-low on this most recent Google algorithm update. Google’s Fred came about back in early March (2017), however, Google did not confirm that there was on...
Google’s Accelerated Mobile Pages (AMP) was established because having a responsive mobile presence is important – but it isn’t enough. With the popularity of smartphones and mobile devices to explore the internet, the convenience of portable devices is hampered by the current speed of the mobile experience. Slow performance hinders...
Ad blockers have been around for a long time. Since the first ad banners popped up in chat rooms in the days of AOL, people have been trying to find ways to stop them interrupting their experience. (Back then we’d put a piece of tape on that part of...
On the hunt for some killer content marketing tips to boost your SEO efforts? In a digital space where everyone is trying to one-up and optimise better than their competitors – how do you rise and rank above? Today’s most powerful and essential content marketing tool is interactive, it’s...
As more and more people are using their smartphones to access the internet, Google is continuously striving to create a Mobile-First environment, introducing changes to enhance the user’s mobile experience. If websites fail to comply with these changes, it could result in some serious Google Penalties. So if your...
Google Vs. Bing. It’s a statement we get thrown at us quite often. When it comes to content marketing or SEO, we all want to ensure that the content we create is engaging, evergreen, and effective in helping our webpages rank high on search engines. It is undeniable that Google...
A Google Mobile-First era is upon us. With weekly updates, changes, and new functions to play with, Google’s network has our digital team constantly engaged and active. It’s not secret – in fact, Google has made strong mention of their Google Mobile-First movement, so frequent changes in this direction...