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SEO or PPC? Tips for an Integrated Approach

When developing a digital strategy, business owners often wonder whether to focus on search engine optimization (SEO) or paid search (PPC). The answer depends on your business objectives, prospective customers, and industry.  Should you invest…

How to Do Local SEO for Multiple Business Locations

Doing SEO for business is complex enough. But imagine doing SEO for several business locations. If you have several locations across a geographical area, or your business is in the process of expanding, here’s why…

How SMEs Can Use Vertical Video for Digital Marketing

Vertical video, once dismissed as amateurish by art directors and maligned by internet users, has taken over the social video ecosystem as a dominant, in-demand format. YouTube, Facebook, Instagram, and Twitter now support vertical video…

Position Zero: How to Optimise for Google’s People Also Ask Boxes

Looking for ways to grow your online strategy in 2020? Perhaps it’s time to start optimising for People Also Ask (PAA) boxes – maintain an edge over the competition when you appear in this section…

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