Starting as a one man business on a Wix drag on drop website, Contevo helped Strong Lift Wear evolve into a multi-store eCommerce store across AU/NZ and North America. Socially, we ran digital campaigns across Facebook, Google AdWords, affiliate networks and electronic direct marketing (eDMs). We worked toward executing an all-inclusive organic and paid search campaign to increase engagement and achieve maximum growth at its most cost-effective.
We had to undertake activities across creative, marketing, acquisition, conversions optimisation and retention which included:
- Re-platform from self-hosted website to SaaS Ecommerce platform to free up marketing resources to focus on growth activities.
- Created multi-region shopping campaigns with dynamic remarketing and cart abandonment strategies to increase conversion value.
- Implement onsite SEO optimisation to increase global traffic for highly relevant generic terms. Like ‘gym singlets’, ‘gym shorts’. Now ranking #1 for these.
- Conduct conversion optimisation of product pages and the shopping cart experience – moved to single page checkout.
- Added multiple region specific payment gateways to further increase conversion like Stripe, PayPal & Zip-Pay.
- Set up an advanced analytics solution to identify areas that need to be focused on for continuous growth.
