We Increased Lead Volume by 5X with Only 40% of the Media Budget

The objective presented was to increase Santa Fe Wridgway’s lead generation ROI through strategic PPC management with Adwords Pay-Per-Click by at least 20%.

To meet the presented objective, the Contevo team strategised the following solutions:

• The use of pay-per-click (PPC) advertising to create and refined highly qualified leads.
• The setup of conversion tracking across Google Adwords to measure effectiveness.
• Continuous A/B testing of the creative and ad copy throughout the campaign.
• The setup of Google call tracking to determine the total cost-per-acquisition (CPA).
• The setup of remarketing campaigns to pull visitors back to the website

The overall aim being to optimise the Adwords campaign and minimise CPA (cost per acquisition) and increase the number of qualified leads.

To implement and fulfil the solution, Contevo undertook a PPC management account refresh, with a focus on removing underperforming terms and refining the high conversion terms. The initial stages of the campaign saw the execution of Contevo’s 4 step account management principles, which involve setup, campaign creation, implementation, and optimisation.

The campaign was approached with a thorough dimensional analysis, keyword expansion and refinement, creative A/B testing, and ROI focused bid adjustments.