Santa Fe Wridgways approached Contevo with the need to increase the ROI they were receiving from their current agency and marketing budget.
Following a detailed audit, Contevo found the following key challenges:
- Very high cost per lead
- No call tracking
- No Re-targeting
- Small keyword list
- No split testing
Santa Fe Wridgways required a complete clean-up of their Google Adwords account, with a highly targeted PPC management strategy in tow. Each of the challenges identified snow-balled into the other. The small keyword list, which featured broad search terms, lacked targeting and, as a result, was causing a very high cost per lead. In addition, failure to split test terms and groups was leaving them with an inability to fully understand the performance of their search terms.