Contrary to common knowledge, a branding agency does not only design. These entities also do intensive researching, strategic planning, content writing, tone defining and much more, all so that the brand will have a stronger impact on both the customer’s thoughts and emotions.
Here is a list of services a branding agency can do:
- Brand & Competitor Researching
- Developing Brand Strategies
- Defining Brand Personality & Tone
- Content Designing & Writing
- Employee and Employer Branding
Note however that not all branding agencies do check everything on this list, some may only offer 2-4 and some may do more that’s not directly related to branding.
Contevo for example not only does branding but also digital advertising. By doing both, we are able to create synergy in brand building and pay-per-click ads (PPC). This enables you to be more consistent as a business in the digital space.