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  • 22
    Jun

    How To Use Accelerated Mobile Pages (AMP) For Ecommerce

    AMP. A neat acronym which stands for Accelerated Mobile Pages. For those who have never come across the term, AMP is an open-source project, forwarded by Google in late 2015.more This initiative aims to “make the web better for all,” but what Google really means by this is that they...

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  • 19
    Jun

    Google’s Fred Update: How To Avoid Losing Organic Traffic

    If you’re wondering: “Who is Fred?” And, “Why is Fred coming after my rankings?” It’s time to stop fretting because we’ve got the down-low on this most recent Google algorithm update. Google’s Fred came about back in early March (2017), however, Google did not confirm that there was on...

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  • 06
    Jun

    Google’s Accelerated Mobile Pages: What You Need To Know (AMP)

    Google’s Accelerated Mobile Pages (AMP) was established because having a responsive mobile presence is important – but it isn’t enough. With the popularity of smartphones and mobile devices to explore the internet, the convenience of portable devices is hampered by the current speed of the mobile experience. Slow performance hinders...

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  • 01
    Jun

    Ad Blockers: Here’s How To Get Around Them

    Ad blockers have been around for a long time. Since the first ad banners popped up in chat rooms in the days of AOL, people have been trying to find ways to stop them interrupting their experience. (Back then we’d put a piece of tape on that part of...

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  • 09
    May

    Google’s Supershopper is Paving the Future of Ecommerce

    Supershopper. If you haven’t come across this term yet, you’re not alone. It’s a term coined by Google in a mobile ecommerce report they release in October 2016, and according to their data, the time of the “Supershopper” is nigh. A Supershopper isn’t a shopping addict, buying up big all the...

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  • 09
    Apr

    Lead Generation Strategies: The Content Tool You Need Now

    If you’re in the B2B space, you most likely rely on lead generation services to implement tactics that will help engage businesses enough to initiate a conversation with you. Moreover, you don’t want just any person or business contacting you. You want to attract red-hot (qualified) leads! The best...

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  • 15
    Mar

    Google AdWords Services Changes and Updates So Far in 2017

    If you’ve logged into AdWords services recently and noticed that something is different – your observational eye is 100% correct. Google AdWords services and functionality is under constant review and this often results in change. Like anything, we don’t always notice these changes, sometimes we need to dig a...

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  • 22
    Feb

    Google’s Green ‘Ad’ Label is Being Replaced (Yet Again!)

    UPDATE (02/17): The Google Adwords ‘Ad’ label is going through another aesthetic change. Google have now confirmed that they will commence a global roll-out of their new Ad label style. The very short-lived life of the solid green ‘Ad’ label is now being replaced by a white label with a...

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  • 10
    Jan

    Content Marketing Tips: The ONE Thing You Need in 2017

    On the hunt for some killer content marketing tips to boost your SEO efforts? In a digital space where everyone is trying to one-up and optimise better than their competitors – how do you rise and rank above? Today’s most powerful and essential content marketing tool is interactive, it’s...

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  • 05
    Dec

    Best Facebook Ads Targeting Tactics You Need To Try in 2017

    There are over 15 million active Facebook users in Australia today. With a population of approximately 24 million, that equates to 62.5% of the population. So how are your Facebook ads targeting tactics performing? But let’s be real – 100% of the population are not all over the age...

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