5 Ways to Improve Your Website’s SEO Ranking
Search Engine Optimisation (SEO) is used by business owners in order to improve their site’s visibility on Google and other search engines. This is an effective way to boost brand exposure as the business will immediately appear in the search engine results page (SERP) when someone searches for anything related to the brand or product.
In fact, according to Internet Live Stats, around 13 billion searches are conducted per day. In one year, that would amount to 4.75 trillion searches. Imagine how many people could have searched something similar or related to let’s say, your business? That could have led to a sale for you!
The Power of SEO
In Australia alone, Semrush revealed that around 2,400 individuals and business owners type in “SEO services” in Google per month. While SEO can be a great asset to your business, you need to know how to properly optimise it to get the results that you want. RedSearch also revealed the following SEO statistics in Australia:
- Around 1.5 billion local destinations are visited by locals each month. These locations were found by Google Search.
- Roughly 84% of all mobile searches contain the keywords “near me”.
- An estimate of 28% of local searches turn into a purchase. This includes online and offline.
- The top-ranking site can get up to 24% organic traffic.
- Users search their local stores weekly.
This data shows how important SEO is to businesses. Since so many people rely on the internet to decide where they should go, what they should eat, or why they should buy a product, businesses must also improve their strategies to ensure that their business or products appear when their customers are searching. The question now is, as a business owner, how can you optimise your SEO?
5 Ways to Improve Your Site’s Ranking
Having a website is essential to your business. It gives you an online presence, enables you to provide 24/7 customer support, and establishes trust and credibility. However, your website will not drive sales if your customers can’t find it. Below are some ways to improve your websites’ ranking.
1. Create High-Quality Content
The first step is to create content that can attract potential customers to your website. Through SEO marketing, you can increase your site traffic by targeting your intended audience. This will then boost the page’s relevance.
Impressive copywriting skills combined with the right keywords will make the content perfect for your market. Speaking of keywords, these are words or phrases that your readers will search online.
Put yourself in the shoes of your client. What will you type into a search engine to find what you’re looking for? What words will you use to get the exact answer that you need? Impactplus.com revealed that about 69.7% of the search inquiries have four words or more. This can be a good guide when you start creating your keyword phrases.
Additional statistics provided by Impactplus.com showed that long-tail keywords have a higher click-through rate than generic searches by up to 5%. Once you know the right phrases, add them to your content. It’s important to note that this should be done with caution however, and with content readability at the forefront of your mind. Placing random phrases here and there throughout your website may actually cause you to be penalised by Google if it causes the content to not make sense, instead of being rewarded through higher rankings.
2. Generate High-Quality Backlinks
Also known as one-way links or incoming links, backlinks are links that direct you to another website. These links are considered as votes that inform search engines that the content on the link is relevant and credible.
A study by Impactplus.com revealed that roughly 90% of pages without backlinks do not receive any organic traffic. This is why it is important that your website contains a diverse portfolio of backlinks. The study also indicated that top-ranking sites have about 3.8 times more backlinks compared with other websites.
An industry study conducted by backlinko.com found that links remain Google’s key ranking signal.
If you decide to add backlinks to your website, be sure to aim for quality backlinks. Randomly adding links will not help your ranking. It’s not just about adding links to your website. Focusing on quality for content and backlinks is the first rule that you should remember if you want to rank higher.
The chosen link should come from a trusted website to boost authority. Be sure that the page you are linking to relates to your business or website. Another tip is to use infographics or other assets which trusted websites would want to link to.
3. Optimise Your Website for Mobile to Cater to Google’s New Mobile-First Indexing
Mobile-first indexing means that Google uses the content for ranking and indexing from the mobile version of the page. Since more and more people are using Google through their phones, Googlebot has been designed to prioritise indexing pages that are mobile-friendly first.
To take advantage of this, first you need to test your site. You can do this using Google’s Mobile-Friendly Tool. In the event that the site is not mobile-friendly, the tool will provide you with optimisations you can make to make your site more mobile-friendly.
Google revealed that more than 51% of mobile users were able to discover a new product or business just by searching using their smartphones. Imagine the potential increase in sales or leads that could happen for your business if you cater your site to mobile users.
4. Make Your Content Relevant
By consistently updating your content, your site stays fresh and relevant. It will also give potential customers a reason to check your site more regularly for any updates or news. Having a blog or news section on your website can solve this for you. In fact, according to Semrush, companies or businesses that release regular blog posts achieve 67% more leads each month.
You can blog about things related to your business. Providing tips and recommendations can serve as useful content to your customers. There are tons of blog types out there. Some examples are food blogs, travel blogs, health blogs, and so on. Pick the type that is closest to your product or service.
5. Take Advantage of Metadata
The purpose of metadata is to inform Google’s algorithm about the content of your website. If your website does not contain this, the search engine won’t know if your content is relevant or not, causing you to rank lower.
There are 2 types of important metadata:
- Title
- Description
- Keywords
SEO opens various pathways for your customers to reach you. Now that people are turning to Google and other search engines many times throughout the day in their everyday lives, it would be good to take advantage of this opportunity. Search Engine Optimisation is an effective tool to achieve this when utilised correctly.
Most businesses struggle with improving their site’s search ranking when managing their own SEO, but this is where we come in. At Contevo, we can make life much easier for you by taking this on for you. Spend your time focused on other important areas of your business, and leave the optimisations to us, the pro’s. Through many tried and tested methods, we can boost your site’s ranking, drive sales to your company and increase your organic traffic.
