There are several things that you can expect from a marketing company or digital agency, including:
Expertise and task specialisation. The marketing company must have access to individuals with the knowledge and expertise needed to complete targeted, trackable, clearly defined, and time-sensitive projects that you cannot execute in-house.
Strategic focus. Find out which specific strategies the marketing agency intends to use for maximum ROI.
Access to digital marketing tools. Knowing that a performance marketing company has the tools necessary to succeed will give you peace of mind when signing a contract. When vetting digital marketing agencies, make sure that their tools are aimed at management, media buying, optimisation, and research and development.
Added value. Proper budget allocation plays a large role in successful campaigns, but don’t get fixated on prices. Instead, look at the added value that the marketing agency can bring to your business.
Transparency and a willingness to help. The digital agency’s representatives must should a willingness to be open and transparent about their methods and processes during conversations. The marketing agency should clearly outline their fees, services, deliverables, and reporting style and frequency.
Brand alignment. One of the main goals of your digital marketing partner should be to strengthen and protect your brand. This includes trackable performance marketing, as well as identifying, recruiting, and managing brand partners who are aligned with your branding. The digital agency must also steer clear of off-brand promotions.